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Tatiana Withanage
Founder and CEO at 42Bruton
Professional Background
Tatiana Withanage is an accomplished public relations expert and thought leader in the field of communication, branding, and media relations. With a career spanning over two decades, she has been instrumental in building and promoting brand identities that resonate on a national and international scale. As the former CEO and Founder of 42Bruton, a premier PR and content agency tailored for small and medium enterprises (SMEs), Tatiana has cultivated an impressive portfolio that emphasizes the importance of securing relentless national and trade coverage, fostering critical investor traction, and nurturing unwavering audience engagement.
Tatiana’s approach to public relations is characterized by her clean-cut methodology that ensures her clients not only gain visibility but also evolve as recognized leaders within their respective industries. She understands that the size of a business does not dictate its potential; rather, it is the strategic execution of public relations campaigns that determines success. Under her leadership, 42Bruton developed a robust body of national and trade coverage, founded upon thought-provoking intellectual property and strategic media relationships. Her emphasis on precision commentary and timely interactions has positioned her clients as go-to experts, enabling them to make meaningful contributions to the media discussions that shape their industries.
Tatiana's career is further enhanced by her previous roles, including Co-Founder of 42Bruton, Founding Partner at City Road Communications, and as Head of Marketing and PR at the prominent global advertising agency, Saatchi & Saatchi. Her extensive background in marketing encompasses key positions at leading firms such as Edelman and Bite Communications, where she honed her skills in sales and strategic marketing. Known for her ability to engineer a public presence that aligns with both current capabilities and future aspirations, Tatiana has a proven track record of helping businesses articulate their visions and connect with their audiences effectively.
Education and Achievements
Tatiana's educational background lays the foundation for her expertise in public relations and communications. She holds a Master’s degree in Public Relations from the Chartered Institute of Public Relations, an esteemed body that champions the highest standards of professionalism and ethics in the field. This advanced education has equipped her with the theoretical knowledge and practical skills necessary to navigate the complexities of public relations and effectively drive brand narratives.
Prior to her master’s degree, Tatiana earned a Bachelor’s degree with Honors in English Literature from the University of Hertfordshire. This strong literary foundation has enhanced her capacity to craft compelling narratives and messages that resonate with diverse audiences. Her ability to articulate ideas clearly and persuasively has been a hallmark of her career, enabling her to gain respect and recognition in various media circles.
In all her endeavors, Tatiana has consistently demonstrated a commitment to excellence and a passion for helping businesses thrive in the competitive landscape of public relations. Her achievements reflect her dedication to not only advancing her clients' interests but also contributing to the broader discourse within the PR industry. By creating thought leadership pieces and engaging in impactful media commentary, Tatiana has solidified her position as a trusted source of insight and guidance.
Notable Achievements
Throughout her career, Tatiana Withanage has amassed a wealth of achievements that underscore her expertise in public relations and brand management. As the driving force behind 42Bruton, she successfully implemented innovative PR strategies that resulted in significant brand visibility and recognition for numerous SMEs. Her approach has been rooted in the belief that smart, engaging communication can transform a business, enhancing its reputation and market position.
Tatiana's work has not gone unnoticed; she has been at the forefront of pioneering initiatives that have shaped public relations practices. By leveraging her extensive media contacts and understanding of the media landscape, she has ensured that her clients receive the coverage they deserve, fostering brand loyalty and engagement.
Under her leadership, 42Bruton has achieved remarkable national and trade coverage, proving the effectiveness of her methods. Her ability to engage in both proactive and reactive media relations has set a standard within the industry, leading to successful press announcements and high-profile collaborations. Tatiana's strong presence at critical industry events and her role as a keynote speaker have also contributed to her reputation as an authoritative voice in public relations.
In addition to her professional accolades, Tatiana is deeply committed to continuously refining her craft and sharing her knowledge with aspiring public relations professionals. Her dedication to mentorship and advocacy for ethical PR practices has made her a respected figure among peers and industry newcomers alike. With an eye towards the future, Tatiana continues to look for innovative ways to enhance public relations practices, ensuring that they evolve alongside an ever-changing media landscape.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.