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Tawana Murphy Burnett
Global Strategy and Commercial Leader at Facebook
Tawana Murphy Burnett is a seasoned business leader and marketing executive currently serving as the Head of Top Accounts and Agencies for the APAC region at Meta (formerly Facebook). With a diverse background spanning management consulting, startups, and entrepreneurship, she has established herself as a prominent figure in the global marketing and technology landscape.1
Career Highlights
Meta (Facebook): Tawana has been with Meta for over 5 years, where she has held leadership positions in global strategy and commercial operations. In her current role, she leads a team that advises CMOs, business leaders, and agencies representing the largest and most influential global brands across the Asia-Pacific region. Her expertise lies in guiding these clients on how to effectively utilize mobile advertising and commerce solutions to drive growth for their global brands.1
Previous Experience: Before joining Meta, Tawana held leadership positions at several notable companies:
- Intuit
- LeapFrog
- Pfizer
- Johnson & Johnson
In these roles, she led brand and product teams, contributing to the development and launch of hundreds of innovative products for well-known brands such as QuickBooks, Listerine, Advil, and ChapStick.1
Education
Tawana's educational background includes:
- BA in English Literature from Rutgers University
- MA in Instructional Technology & Media from Columbia University
- MBA from the Darden School of Business, University of Virginia13
Achievements and Recognition
- Featured in Adweek's 2019 Women Trailblazers for her strategic advisory work and investments in over 15 companies founded by women and women of color
- Participant in the #biascorrect campaign, which aims to correct bias and elevate discussions about women in leadership positions
- Holds a Meta Certified Creative Strategy Professional certification1
Personal
In October 2023, Tawana relocated from New York to Singapore with her husband and daughter to lead the Global Clients and Categories business for APAC at Meta.1 She has been actively involved in building community and fostering connections in the region, as evidenced by her LinkedIn posts about celebrating diversity and organizing events for Black voices in Asia.2
Tawana Murphy Burnett's career trajectory showcases her expertise in global marketing strategy, her commitment to diversity and inclusion, and her ability to navigate the rapidly evolving landscape of digital advertising and technology.
Highlights
In Media, CREATIVE is the very shiny object (again) 😀 Landing more EFFECTIVE Marketing has always been the goal
We're back with one of our favorite events at our Singapore HQ on August 29th from 4-8pm. Meta is co-hosting the second edition of The Creative Catalyst Conference alongside our partners at The Marketing Society, WARC and the Cannes Lions International Festival of Creativity!
The line up and format of these Marketing Society member events always spark inspiration, good conversation and case studies. If you're wondering:
⚡ What's the 21st century case for brand building? 💡 How are innovative companies like Coffee Meets Bagel reaching audiences 🚨 How do we change the semantics of "global" creativity? 🔧 Can AI create competitive advantage? But how?
We'll be zoning in on these questions and bringing you the latest insights, best practices and perspectives from creative and strategic leaders like Delbert Ty, Rica Facundo and Carlos Palacios, all hailing from this region and unfolding the creative diversity and opportunity for companies in Asia.
Marketing Society Members can register via their membership portal. If you're not a member, you can register as my (META) guest here: https://lnkd.in/eNRVK2_q
Hope to see you on Thursday! #apac #creativity #cannes #marketingeffectiveness
Performance Talks Episode 🚀 Agency Edition Raising the Creative Bar for the 2nd Half of 2024
I'm still feeling the renewed momentum and palpable energy around creativity and innovation coming out of conversations at Cannes - the conversations, especially those face to face have been hopeful, enthusiastic and with more actionable shifts that are showing up already in the 2nd half of this year. One of my favorite conversations was with Georgina McKinnon, CEO for OMG Content APAC. She's got an interesting role based out of New Zealand and we covered exciting ground: 🎨The new breed of content creators who are mixing things up 🎥 Creating captivating content on Reels to show brand personality 🤖 Her approach to AI: “Embrace gently, tread carefully” 🙌 A big thank you to Gina for sharing her expertise and insights! 🚀✨ #PerformanceTalks #GrowthStrategies #MetaforBusiness
