Suggestions
Taylor Buckley
Content Creation + Brand Management
Taylor Buckley is a dynamic communications and branding expert with 9 years of experience in public relations, social media management, content creation, and strategic partnerships.1 Here are some key details about her:
Professional Background
Education and Early Career: Taylor graduated from Humber College with a degree in Public Relations. She began her career in the luxury hospitality sector, where she honed her skills in media relations and brand storytelling.1
Industry Experience: Taylor has worked across various industries, including:
- Luxury hospitality
- Cannabis
- Skincare
Career Progression
Drake Hotel Properties: Taylor worked as a Communications Coordinator at Drake Hotel Properties, where she:
- Managed online communities for social pages
- Collaborated with the marketing team on content
- Pitched stories to secure media coverage
- Managed influencer relations
- Handled website updates and email databases1
Cannabis Industry: In the cannabis sector, Taylor:
- Developed B2B medical information programs
- Supported sales through experiential events
- Navigated complex cannabis legislation1
Consonant Skincare: At Consonant Skincare, Taylor:
- Started as a Social Media Manager
- Rose to Partnerships and Communications Manager
- Elevated the brand's presence through innovative event strategies
- Developed partnerships with key venues like The Yoga Show Toronto, Sweat & Tonic, and Chi Junky1
Current Role
Taylor is currently leveraging her expertise as a self-employed Content Creator and Social Media Manager. In this role, she:
- Empowers brands to craft compelling content
- Implements robust social media strategies
- Manages vibrant online communities
- Offers services in photography, videography, and overall online presence management1
Taylor Buckley's diverse experience and skills in brand management, content creation, and strategic partnerships make her a valuable asset in the digital marketing and communications field.
Highlights
An interesting read on reverse mentoring - the idea of pairing junior employees with senior employees in the corporate space.
So many skills come with time and exposure; social media/online and cultural understanding would come easily to many junior employees that were raised in the digital age, where corporate strategy and how to operate in that space would be second nature to a senior employee. By pairing these two, you can really expedite the growth of those skills for both parties.
Thanks for sharing, Zubin Jasavala!
http://bit.ly/2oar0D7 #mentoring #growth #reversementoring #corporatestrategy
Throwback to working with this amazing author! It's always rewarding getting coverage for someone who's talent really deserves it.
