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Taylor Housden

Scaling ambitious trade businesses with Google Ads ⚡️ Certified Google Partner

Taylor Housden is the founder of BOLT DMS, a company specializing in electric and plug-in vehicle charging stations. He has a strong background in marketing, having earned a first-class honors degree in Marketing from Nottingham Trent University, which is CIM accredited. His academic focus included Digital Marketing Planning, among other key modules.1

In addition to his role at BOLT DMS, Taylor is actively engaged in the marketing and digital space, often sharing insights on platforms like LinkedIn. He has spoken at various events, including the Digital Accountancy Show, and frequently discusses strategies for competing against larger brands in digital marketing.23 His expertise extends to scaling service businesses using Google Ads and navigating competitive markets.45

Overall, Taylor Housden is recognized for his entrepreneurial spirit and contributions to the electric vehicle infrastructure sector.

Highlights

Aug 30 · linkedin

Stears Haulage spent 1,490 days with a conversion rate (CR) below 3%.

The average CR over that period was 1.02% (As pictured below).

Within 4 weeks of hiring BOLT DMS, we had CR sitting at 6%.

Since Monday, we've been hovering around 11%.

That's over 10x their average for the last 5 years.

You'll notice that cost-per-click (CPC) almost doubled in that period, but so did the quality of traffic. Higher CPCs usually means higher quality users with more buying intent, which is something I advocate forking out for.

The other major change we implemented was introducing our own landing page, which includes an interactive form. Rather than just asking for name, phone number, email address, and 'message', we now ask for specific details of their request, like pick up location, drop off location, and details of the load.

I've got more ideas for how we can get even more enquiries out of the same budget. But sadly, the client had to cancel yesterday's check-in call... he was too busy answering the phone and booking in jobs 🤷🏻‍♂️

More results to follow 💬


BOLT DMS is an official Google Partner PPC agency specialising on generating high-quality, ready to sell leads for service businesses.

⚡ Working with over 20 trade niches, including roofing, demolition, and EV ⚡ Over £3.2M in booked work secured for clients in 2023 ⚡ 30 verified Google reviews from business owners ⚡ Based in Harpenden, UK, but working across the globe ⚡ Fixed fee, non-variable retainers

Book your limited time, free account audit by messaging Taylor Housden today.


#GoogleAds #PPC #PayPerClick #GA #Google #GoogleTagManager #SearchEngine #SearchEngineMarketing #SEM #LeadGen #LeadGeneration

#Trades #Tradesman #Tradies #Tradelife #ServiceBusinesses #Roofers #Builders #Carpentry #Construction #Plumbing #Haulage

Aug 21 · linkedin

Extremely proud for BOLT DMS to have reached the 30 five star reviews mark 🚀

Thank you to our clients and industry partners that have taken the time to review our services on Google, namely Sylvia Matiko, Jo Hendrickx, Dan Cockerton, Sophie Manning, Charlie Phillips, Jordan Vickery, Leanne Higgins, Rosalind Johnson, James Howell, Keesa O'Dea, Andrew Stace, Danielle Every, Hannah Evans, Gemma Jeffrey, Isla Falconer, Mark Robertson, Louis Riat-Bonello, Andy Ramage, Charlotte Lambert, Arin Melvin, and Andy Evangelou.

Related Questions

What inspired Taylor Housden to start BOLT DMS?
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What topics does Taylor Housden typically discuss at industry events?
Taylor Housden
Taylor Housden, photo 1
Taylor Housden, photo 2
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Location

Markyate, England, United Kingdom