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Taylor Schreiner
Director, Adobe Digital Insights at Adobe
Professional Background
Taylor Schreiner is a highly accomplished digital research veteran with a wealth of experience in online and offline marketing and commerce measurement. With over a decade in the industry, Taylor has developed a robust skill set that encompasses various aspects of digital marketing and consumer insight. His career has been marked by significant contributions at reputable organizations, where he has consistently leveraged data to help propel marketing strategies to new heights.
Before joining Adobe, Taylor was a crucial player in the TubeMogul acquisition, showcasing his leadership in research efforts at major tech companies such as Twitter, Yahoo, and LinkedIn. His impressive tenure in these roles has positioned him as a trusted expert in the realm of digital marketing research and analytics. At Adobe, Taylor currently serves as the Director of Adobe Digital Insights, where he focuses on harnessing the immense data from Adobe's Marketing Cloud. This role allows him to aid organizations, government entities, and individuals in gaining a better understanding of their digital landscapes, enhancing their strategic decision-making capabilities.
Taylor's experience covers a broad spectrum, from Big Data analytics to global qualitative research, as well as product insight and development. This comprehensive background empowers him to effectively address the advertising, marketing, and commerce challenges faced by many of the Fortune 100 companies, with whom he has had direct collaborative experiences.
Education and Achievements
Taylor’s academic credentials are impressive and foundational to his expertise in digital research. He holds a Bachelor of Arts in Economics and Computer Science from Amherst College, an esteemed liberal arts institution known for its rigorous curriculum and emphasis on interdisciplinary skills. This educational background complements his analytical and quantitative aptitude, allowing him to approach research with a unique perspective that blends ethical considerations with technical proficiency.
Furthermore, Taylor pursued a Master of Business Administration (MBA) in General Management from the University of California, Berkeley's Haas School of Business. This prestigious program not only honed his managerial skills but also solidified his foundation in business strategy and market analysis, further augmenting his ability to navigate the complexities of digital commerce and marketing landscapes.
Throughout his illustrious career, Taylor has garnered recognition from various industry publications, including Ad Age, The Wall Street Journal's CMO blog, and Business Insider. His insights have contributed to noteworthy discussions in the fields of advertising and digital marketing, reflecting his thought leadership in these vital areas.
Achievements
Taylor Schreiner has left an indelible mark within the digital research and marketing industry. Some of his most significant career highlights include:
- Leading successful research initiatives at TubeMogul, which eventually led to the acquisition by Adobe – a testament to his capability to drive organizational growth through research excellence.
- Contributing extensive insights while serving in various influential positions at Twitter, Yahoo, and LinkedIn, where his analyses shaped critical projects and strategic decisions that impacted advertising effectiveness and marketing solutions.
- Collaborating with a substantial number of Fortune 100 companies, empowering them to navigate their unique advertising, marketing, and commerce challenges with the assistance of tailored insights and data-driven recommendations.
- Currently positioned at the forefront of understanding digital lives through Adobe's vast Marketing Cloud data, thus enabling comprehensive research that benefits industries and government organizations alike.
In summary, Taylor Schreiner is a multi-faceted professional whose extensive background in digital research equips him to offer invaluable insights in today’s fast-evolving marketing landscape. His academic credentials, combined with a robust history of impactful roles in top tech companies, render him an influential figure in the domain of digital marketing. Living in the East Bay area, Taylor continues to advance the field of digital insights at Adobe, helping shape the future of how individuals and organizations interact with the digital world.
