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Ted Curtin

Chief Marketing & Innovation Officer

Ted Curtin is the Chief Innovation Officer at ProdigyWorks, a creative ideation and innovation lab that emerged from a partnership with Mensa 20 years ago.1 He is a strategic global marketing and innovation leader with over 25 years of experience in brand innovation, experiential marketing, brand licensing, and consumer activation.1 ProdigyWorks utilizes a global network of high-IQ and creative individuals to assist companies with new product development, process innovation, brand extension, and product naming.1 Ted's LinkedIn username is "tedcurtin".2

Curtin has worked with a variety of companies across consumer and B2B sectors, including HP, Coca-Cola, Bayer Healthcare, Chick-fil-A, Mondelez, Kellogg’s, P&G, Nestle, Chili’s, Chase, Unilever, Pfizer, Kraft Foods, New Balance, Heineken, Bazooka Candy Brands, MetLife, Georgia Pacific, Newman’s Own, Coppertone, and Kimberly Clark.1

According to foodbusinessnews.net, companies approach ProdigyWorks with different issues, and Curtin's team forms a panel of "prodigies" from Mensa members to solve them.3 These panels consist of 15 to 20 high-IQ individuals from diverse backgrounds, who participate in a collaborative ideation process over two weeks via an online portal.3

Curtin is an international speaker, a faculty member of The Association of Strategic Marketing1, and a thought leader on innovation, brand strategy, and consumer engagement, with over 50 publications in marketing and industry publications.41 He holds an MBA from Pace University with a concentration in Customer Loyalty and Retention Strategies.1

Highlights

Dec 10 · prodigyworks.com
About - ProdigyWorks
Meet the think tank pairing brands with the world's smartest minds
Jan 1 · expertfile.com
Ted Curtin Chief Innovation Officer - Expert with ProdigyWorks
Jan 1 · tedcurtin.com
Ted Curtin
Ted Curtin

Related Questions

What are some of the most innovative projects Ted Curtin has led at ProdigyWorks?
How does ProdigyWorks ensure the diversity of the high IQ individuals they work with?
What specific challenges have companies faced that ProdigyWorks helps solve?
How does the two-week ideation process work in detail?
What are some examples of successful products developed through ProdigyWorks?
Ted Curtin
Ted Curtin, photo 1
Ted Curtin, photo 2
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Location

New York City Metropolitan Area