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Ted Smith
Chief Business Officer
Ted Smith is the Chief Business Officer at Audigent, a leading data activation and identity platform based in New York. He has been instrumental in driving the company's enterprise sales strategy since May 2020, focusing on leveraging first-party data from publishers and brands in sectors like sports, music, and entertainment to enhance marketing effectiveness and consumer engagement.12
Professional Background
- Current Role: As Chief Business Officer at Audigent, Smith leads efforts to maximize the monetization of media through innovative data solutions. His work involves transforming how brands and publishers acquire and engage with audiences across various platforms, including mobile and social media.12
- Previous Experience: Before joining Audigent, Smith held several senior positions:
- Vice President of Data Sales at ShareThis (April 2019 - May 2020)
- Vice President of Sales, US at adsquare (September 2017 - April 2019)
- Vice President of Sales at Dstillery (May 2014 - September 2017)
- Executive Director at Condé Nast, where he significantly increased digital revenue during his tenure.12
Education
Ted Smith graduated with a B.S. in Journalism from the University of Colorado Boulder in 1997. He also completed his high school education at Pasadena Polytechnic.1
Key Contributions
Smith's leadership at Audigent has been marked by a focus on privacy-safe data practices, particularly in response to the industry's shift away from third-party cookies. He emphasizes the importance of creating meaningful connections between brands and consumers through tailored marketing strategies that leverage curated data insights.23 His approach includes innovative solutions like SmartPMP™ and ContextualPMP™, which utilize artificial intelligence to optimize audience targeting and campaign performance.12
Overall, Ted Smith is recognized for his strategic vision in navigating the evolving landscape of digital marketing and data utilization, making significant contributions to Audigent's growth and success.
Highlights
Audigent is excited to be participating in Advertising Week Europe in London next week, including hosting an incredible group of industry experts on "How to Survive in Programmatic in 2024," moderated by Digiday's Seb Joseph. Based on the news from the past two weeks alone - we need this discussion now more than ever.
Very glad to connect any partners and clients interested in discussing the evolving programmatic landscape with CEO/Founder Drew Stein and our leadership team.
#media #programmatic #data #AdvertisingWeek
We at Audigent are incredibly honored to be recognized by the Financial Times/Statista as the #41 fastest growing company in America – and #1 fastest growing data company.
I'm so proud to be doing the work we are on behalf of clients with this team and partners in innovation during this critical time in the evolving advertising ecosystem!
Drew Stein Greg Williams Dave Rosner Gina Cavallo Jake Abraham Chris Meredith Matthew Griffiths Brendan Sullivan Dave Arnold Sheri DeNucci Dean Lucente
#programmatic #identity #data #curation #cookieless
