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Tera Roeker

B2B Marketing - Full-Service Branding - Demand Generation & Marketing Operations

Tera Roeker is a passionate professional dedicated to helping individuals share their stories effectively through impactful merchandise.

She is the Director of Marketing at Straight Up Inc, a prominent full-service marketing agency specializing in creating strong connections between companies and their stakeholders.

Her expertise lies in Promotional Product Marketing, Custom Apparel Creation, B2B Marketing Strategy Development, and various aspects of Digital Marketing.

Tera's educational background includes a Bachelor's Degree in Marketing and International Business from Villanova University, with additional studies in Marketing, Brand Management, and International Economics.

She has held key positions in renowned organizations such as Experian Marketing Services, AlphaSights, RB, The Walt Disney Company, NBCUniversal, Inc., and more, showcasing her diverse experience in marketing and sales.

Tera Roeker's professional journey reflects a commitment to driving customer acquisition and retention, utilizing marketing automation, social media, and content marketing to enhance brand development and support market research efforts.

With a history of successful tactical execution, demand generation management, and account-based marketing (ABM), Tera is a well-rounded marketing professional with a strong foundation in strategic branding and customer engagement.

Tera Roeker
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Location

New York, New York