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Teresa Wu
Thought Leader - Innovation Strategist - Client Success Advocate - Diversity and Inclusion Champion - Lifelong Learner
Teresa Wu is an accomplished Marketing and Product Management professional with 18 years of experience in the Biometric industry. Her expertise lies in Strategic Business and Marketing Planning, Operational Marketing execution, product management/marketing, Sales Support, Pricing Management, Business Proposal, Marketing Intelligence, and Biometric and Access Control Market Research.
She excels in managing the entire product marketing lifecycles, from strategic planning to tactical activities, and is adept at developing annual marketing plans to achieve organizational growth and profit objectives. Teresa is also experienced in managing department budgets, conducting product and market reviews, and maximizing profitability through strategic sales pricing adjustments.
With proficiency in four languages, Teresa actively participates in industry and government standard working groups. She holds a keen interest in Biometrics industry, multi-biometric technology (Fingerprint, Face, Iris), Mobile Biometric Identification Solution, Automated Palm Print and Fingerprint Identification Systems (AFIS), competition landscape, large scale Government projects (FIPS 201/PIV, TSA PQL, TWIC), Applicant Fingerprinting Services/background check for States/FBI, Civil Identity, and biometric access control markets.
Teresa Wu's skill set includes Biometric system and product management and marketing, Government Relations, Policy Advocacy, Business strategic planning, Biometric Market Research, Marketing Plan Development, Business Strategy, Market Intelligence Analysis, New Product Introduction (NPI), Product Management, Major AFIS Proposal Preparation, Business Development, High ROI tactical marketing campaigns, and Identifying RFP opportunities and tracking.
Her educational background includes studies in Classe Preparatoire HEC at Lycee La Bruyere, an MBA in Marketing, Management, International Business from Texas Tech University - Rawls College of Business, Business Management, International Marketing, Operation Management at Montpellier Business School, and a BA in International Management, Management, HR, Marketing & Japanese from the University of Newcastle Upon Tyne.
Teresa Wu holds significant leadership roles in various organizations, including Vice President of Innovation and Client Engagement, Vice President of Product Management, and Vice President of Strategic Marketing and Product Management at IDEMIA North America. Previously, she served as Senior Director of Strategic Marketing and Government Relations, Director of Strategic Marketing and Government Relations at MorphoTrak, LLC, Global Software Solutions Marketing Director, Global Portfolio Marketing Director / Biometric Systems & Mobile Handhelds, Marketing Director, Marketing Manager at 3M Cogent, Inc., Marketing Specialist at Sagem Morpho, Inc., and Marketing Assistant at IDEMIA.
