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Terica Walton

Creative Director

Terica Walton is a Creative Director and Visual Designer based in New York, specializing in digital/social-first advertising and branding.13 With over 12 years of professional experience and a degree in Design & Management from Parsons School for Design, she offers a unique combination of creativity and business strategy.1

Terica is currently the Founder and Creative Director of The—Wal. Her professional journey includes notable positions such as:

  • Global Creative Director at Elizabeth Arden (2024-present)2
  • Creative Director at Urban Skin Rx (2020)2
  • Creative Director and Senior Art Director at Shiseido (2017-2020)2

She has also held positions at other prestigious companies including Saks Fifth Avenue, Coach, Michael Kors, and Starfish Integrated Brand Experiences.2

Terica's expertise lies in various areas including:

  • Art direction
  • 360 advertising
  • Editorial content
  • E-commerce
  • Photography
  • Video and motion
  • Social content
  • Branding and visual strategy
  • Identity and guidelines
  • Packaging1

Her approach to design is characterized by clean aesthetics and an editorial style, resulting in contemporary yet timeless creative solutions.1

Highlights

Jun 17 · pinterest.com
Outfit Designer - Pin page

Related Questions

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How did Terica Walton transition from Shiseido to Elizabeth Arden?
What makes Terica Walton's approach to branding unique?
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Terica Walton
Terica Walton, photo 1
Terica Walton, photo 2
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Location

Brooklyn, New York, United States