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Terri MacDonnell

Branding, Strategy, Digital, Project Management

Terri MacDonnell is a seasoned professional known for her expertise in leading branding, digital, and cultural projects with a focus on delivering impactful results.

With a post-graduate degree in Sports Management, Sponsorship, and Digital studies from the University of Ontario Institute of Technology, complemented by a background in Human Physiology, Sport Psychology, and Sport Management from Queen's University, Terri brings a unique blend of skills to her diverse roles.

Having held key positions in reputable organizations such as the Toronto 2015 Pan/Parapan American Games Organizing Committee, Art & Science, Hardboot Inc., Bruce Mau Design, VANOC, MASH+MEDIA, and Tennis Canada, she has honed her abilities in project management, business development, operations, and digital account management.

Terri's skill set includes project formulation, budgeting, strategic marketing planning, leadership in branding programs, and creative problem-solving using emerging technologies. Her strengths lie in defining clear business objectives, leading creative processes, managing resources effectively, and driving additional business growth through her entrepreneurial spirit.

Her empathetic management approach coupled with a deep understanding of client and audience needs contribute to the success of the branding, digital, and cultural projects she leads. She is adept at identifying trends, completing communication programs on time and within budget, and fostering innovation in line with business goals.

Terri MacDonnell
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Location

Toronto, Ontario, Canada