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Terry Flaherty

Vice President, Principal Analyst. Demand Services at Forrester

Terry Flaherty is a senior marketing executive currently serving as Vice President, Principal Analyst in Demand Services at Forrester.12 He has over 25 years of experience in marketing, with a focus on sales and marketing integration through effective demand generation.12

Flaherty joined Forrester in January 2020, following the company's acquisition of SiriusDecisions, where he had been working since April 2013.2 At SiriusDecisions, he held positions including Senior Research Director for Demand Creation Strategies and Research Director.2

His expertise includes:

  1. Helping organizations define and instrument their demand management processes
  2. Developing the Waterfall Diagnostics Methodology
  3. Co-authoring the Demand Unit Waterfall, which transformed the perspective from engaging individual leads to engaging across buying groups2

Before his analyst roles, Flaherty held various executive positions in marketing at companies such as Bulldog Solutions, Datacap, Iontas, and Profiles International.2 His background includes over 15 years of experience delivering enterprise-level software solutions in areas like business process management, IT infrastructure management, and business intelligence.1

Flaherty is known for his thought leadership in B2B marketing and sales processes, particularly in areas such as revenue performance improvement, demand generation, and marketing automation.23 He is a frequent speaker at industry conferences and has contributed to the development of key frameworks used in B2B marketing and sales alignment.34

Highlights

Oct 23 · leandata.com
Buying Groups with Forrester's Terry Flaherty - OpsStars - LeanData
MQLs are Out, Buying Groups are In with Terry Flaherty
May 1 · forrester.com
Terry Flaherty | Forrester

Related Questions

What are Terry Flaherty's key achievements at Forrester?
How does Terry Flaherty's experience at SiriusDecisions compare to his role at Forrester?
What is the Waterfall Diagnostics Methodology that Terry Flaherty developed?
How has Terry Flaherty contributed to the Demand Unit Waterfall?
What are some notable projects Terry Flaherty has led at Forrester?
Terry Flaherty
Terry Flaherty, photo 1
Terry Flaherty, photo 2
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Location

Austin, Texas, United States