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Terry Flaherty

Vice President, Principal Analyst. Demand Services at Forrester

Terry Flaherty is a senior marketing executive currently serving as Vice President, Principal Analyst in Demand Services at Forrester.12 He has over 25 years of experience in marketing, with a focus on sales and marketing integration through effective demand generation.12

Flaherty joined Forrester in January 2020, following the company's acquisition of SiriusDecisions, where he had been working since April 2013.2 At SiriusDecisions, he held positions including Senior Research Director for Demand Creation Strategies and Research Director.2

His expertise includes:

  1. Helping organizations define and instrument their demand management processes
  2. Developing the Waterfall Diagnostics Methodology
  3. Co-authoring the Demand Unit Waterfall, which transformed the perspective from engaging individual leads to engaging across buying groups2

Before his analyst roles, Flaherty held various executive positions in marketing at companies such as Bulldog Solutions, Datacap, Iontas, and Profiles International.2 His background includes over 15 years of experience delivering enterprise-level software solutions in areas like business process management, IT infrastructure management, and business intelligence.1

Flaherty is known for his thought leadership in B2B marketing and sales processes, particularly in areas such as revenue performance improvement, demand generation, and marketing automation.23 He is a frequent speaker at industry conferences and has contributed to the development of key frameworks used in B2B marketing and sales alignment.34

Highlights

Dec 4 · linkedin

Say Goodbye to MQLs in 60 days?? Really??

Every client I've talked to recently has 1 common initiative for 2024. They have to improve the performance of their revenue process in order to meet their revenue goals. One approach to supercharging this transformation is to say goodbye to MQLs and embrace buying groups and opportunities.

Reltio did exactly that - and they did it in 60 days! And the results have been great!

Come to this free Forrester webinar to hear their story. Reltio will be sharing their tips on how they were able to make this transformation so quickly. Learn about changes to their tech stack, processes and most importantly culture to completely transform their revenue processes! https://forr.com/3QO7BlK

Oct 16 · linkedin

Moving from MQLs to Buying Groups introduces an evolution in roles and responsibilities across the marketing, BDR/SDR/RDR and sales teams in your organization.

This week's question in the Saying Goodbye to MQL blog series explores the changes in the qualification function (BDR/SDR/RDR) needed to make this transformation happen in your organization!

https://lnkd.in/gWGtYFCM

#goodbyeMQLS #revenueprocesstransformation

Related Questions

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Terry Flaherty
Terry Flaherty, photo 1
Terry Flaherty, photo 2
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Austin, Texas, United States