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Terry Smith

CEO - Tourism Marketing Strategist

Terry Smith, CDME, is a seasoned Marketing Strategist with a specialization in tourism who has a track record of delivering exceptional marketing results for a diverse range of clients.

Terry has worked with prominent organizations such as Destination Cape Breton, Golf Cape Breton, Louisbourg 300, Celtic Heart of North America Co-operative, Cape Breton University, Golf Nova Scotia, and Johnson & Johnson Medical Products, showcasing his expertise in marketing and branding.

He has been a featured speaker at various conferences where he has shared insights on tourism marketing and branding. Terry has also served as a guest lecturer at Cape Breton University and as an instructor in Acadia University's 'Get Connected' program.

In addition to his professional achievements, Terry is known for his philanthropic endeavors. He spearheaded the successful Hugs for Haitian Kids campaign, which raised funds to build a school for Haitian refugee children in the Dominican Republic.

Outside of his marketing career, Terry is also involved in his community as a worship leader, songwriter, and former council member at Lighthouse Church/Undercurrent Youth Centre.

Terry's expertise lies in branding strategy and marketing strategy, honed through his extensive experience working with various organizations and delivering successful campaigns.

He pursued his education at Riverview Rural High School and furthered his studies by obtaining a BComm degree from Saint Mary's University.

Throughout his career, Terry has held key positions including CEO at Destination Cape Breton Association, Senior Marketing Partner at Destination Cape Breton Association, President/Marketing Strategist at ICON Communications and Research Inc., VP of Marketing at ICON Communications and Research Inc., and Marketing/Planning Analyst at Cape Breton County Economic Development Authority.

Highlights

Feb 26 · cbisland.com
Contact Us | Destination Cape Breton
Contact Us | Destination Cape Breton
Nov 1 · visitdallas.com
Board of Directors | Visit Dallas
Destinations International Announces 41 CDME Recipients
Destinations International Announces 68 CDME Recipients
Nov 1 · saltwire.com
Q&A: Destination Cape Breton CEO reflects on summer tourism ...
Destination Cape Breton Association | Travel & Tourism
Aug 3 · youtube.com
TELILE 24/7 Interview: Destination Cape Breton CEO Terry Smith
TELILE 24/7 Interview: Destination Cape Breton CEO Terry Smith
Meet Our Team - Destination Cape Breton
Meet Our Team - Destination Cape Breton
Terry Smith
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