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Terry White

Founder + CEO @ WOLACO

Terry White is the Founder and CEO of WOLACO (Way of Life Athletic Company), a premium performance running and training apparel brand based in New York City.15 He founded WOLACO in April 2015 after graduating from Harvard University.35 Prior to starting WOLACO, Terry worked as a Junior Development Associate at Advance Realty Development.5

WOLACO specializes in designing and manufacturing compression apparel for athletes, with a focus on functionality and style.26 The company's products include compression shorts with built-in pockets for holding devices during workouts.7

Terry's commitment to sports has shaped his perspective, work ethic, and passion, which he has applied to building WOLACO.5 Under his leadership, the company has been featured in various media outlets, including Business Insider, CNBC, and Men's Fitness.5

Company Details

  • Founded: 20152
  • Headquarters: New York, New York2
  • Revenue: $5.6 million (as of 2024)2
  • Employees: 9-102

Terry White's approach to entrepreneurship emphasizes the importance of an active lifestyle and personal growth, which is reflected in WOLACO's mission and products.46

Highlights

Apr 28 · theorg.com
Terry White - Founder & CEO at WOLACO - The Org
Jun 5 · youtube.com
Building a Brand in a Crowded Market | Terry White (WOLACO)
Building a Brand in a Crowded Market | Terry White (WOLACO)
Sep 6 · wolaco.com
Frequently Asked Questions - WOLACO
Childcare centres top shopping lists of small investors - The Australian Financial Review
Childcare centres top shopping lists of small investors - The Australian Financial Review
WOLACO: Terry White - Starting Small - Podbean
May 7 · Chicago Tribune
COVID-19 timeline: How the coronavirus pandemic unfolded - Chicago Tribune
COVID-19 timeline: How the coronavirus pandemic unfolded - Chicago Tribune
Dec 18 · coveteur.com
Meet WOLACO, Your New Favorite Workout Gear - Coveteur
Meet WOLACO, Your New Favorite Workout Gear - Coveteur
Jun 13 · wolaco.com
Why be different? - WOLACO
Jan 1 · ellfound.com
Terry White | Wellfound

Related Questions

What inspired Terry White to start WOLACO?
How did Terry White meet his co-founders at WOLACO?
What is the unique selling point of WOLACO's compression apparel?
How has WOLACO's revenue grown since its founding?
What challenges did Terry White face when starting WOLACO?
Terry White
Terry White, photo 1
Terry White, photo 2
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Location

New York, New York, United States