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Tess Coughlan-Allen
Head of Growth at Atomic Smash
Professional Background
Tess Coughlan-Allen is a distinguished professional in the tech and communications landscape, currently serving as the Head of Growth for Atomic Smash. This innovative company specializes in creating and optimizing WordPress and WooCommerce platforms, ensuring that digital experiences are not only user-friendly but continuously improving—an ethos encapsulated in their motto, #EvolveToSolve. With a rich career that spans several significant roles and responsibilities, Tess has made substantial contributions to both her current organization and the broader tech community.
Before taking on her current role at Atomic Smash, Tess made waves in the ethical branding space with her work as a Copywriter at Forwords. Her writing focused on promoting brands that are committed to making a positive impact on the world, demonstrating her commitment to aligning her professional endeavors with her personal values. Additionally, she developed meaningful communications strategies as a Communications Officer for the University of Bristol, where she engaged a diverse audience and empowered individuals through educational initiatives.
Tess is not just a leader in her role; she is also an influential voice on global platforms. As an international speaker, she has presented on topics focused on leveraging technology for positive social change at events organized by do_action, enlightening attendees on the importance of tech-driven solutions that serve the community. Her passion for collaboration and knowledge sharing highlights her belief in a better future through collective effort.
Education and Achievements
Tess graduated with a BA (Hons) in English and Film from the esteemed University of Exeter, where she honed her skills in writing, analysis, and communication. Achieving a 2:1, her academic background laid a strong foundation for her subsequent career in marketing and communications. Earlier in her education, Tess attended Radyr Comprehensive School, where she undoubtedly began developing her passion for storytelling and communication.
Tess's achievements reflect her commitment to community engagement and professional growth. She has taken on pivotal roles in several high-profile events within the WordPress community. As the Global Lead for WordCamp Europe 2020, she showcased her organizational skills on an international level. Her previous leadership roles as the Comms Team Lead and PR for WordCamp Europe in 2018 and 2019 highlight her ability to connect with diverse communities, ensuring successful outreach and engagement.
In 2017, Tess was honored with the GoDaddy Pro Scholarship for Women in Tech, awarded in association with Campaign. This recognition underscores her excellence and potential within the industry, further motivating her to champion women in technology and promote inclusivity. Her proactive engagement in organizing and hosting the first do_action day in Europe in 2018 speaks to her inspirational leadership and dedication to fostering a culture of collaboration.
Community Engagement
Tess's drive to empower others is evident in her extensive involvement in community events. She has been the creative force behind numerous initiatives, such as organizing monthly meet-ups for WordPress Bristol People, where local professionals gather to share ideas, knowledge, and encouragement. Her contribution to social media and content creation for WordCamp Bristol in 2017 helped elevate the profile of the event and engage attendees effectively.
Through her multifaceted career, Tess Coughlan-Allen has demonstrated that effective communication and passionate advocacy can drive positive change both within organizations and in larger communities. Her journey reflects a robust dedication not only to her personal career path but also to enhancing the tech landscape and supporting ethical practices across sectors.
