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Tessa Jones

Vice President, Ipsos Ethnography Center of Excellence

Tessa Jones is the Vice President of the Ipsos Ethnography Center of Excellence (ECE), leveraging over 12 years of cross-sector experience to drive business development and product innovation through ethnographic insights. She believes in the power of companies to positively impact communities and is dedicated to assisting clients in understanding and serving their target audiences. Tessa's expertise lies in deciphering the intricate connections between culture and individual experiences, resulting in innovative solutions for renowned brands like Amazon, Microsoft, bp, and Proctor and Gamble.

Tessa holds an MBA from the University of South Carolina Darla Moore School of Business and a BA in Film/Cinema/Video Studies from the University of Utah. Her professional journey includes roles like Director at Ipsos, Marketing Consultant at the Darla Moore School of Business, and Market Research Ethnographer at Ipsos MORI, among others.

Her diverse background spans roles in concept design analysis, branding content production, and market research, showcasing her versatile skill set. Tessa's educational background in business and filmmaking complements her strategic approach to understanding consumer behavior and cultural influences. She has collaborated with top-tier organizations, facilitating meaningful connections between clients and their target markets to drive impactful business strategies.

Tessa Jones
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Location

Salt Lake City, Utah, United States