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Tetsuo Yamaguchi

Digital Advertising Consortium Inc. - Executive Officer, Head of Security Management Office

Tetsuo Yamaguchi is an accomplished professional with a diverse background in digital advertising, technology services, and marketing strategy.

He began his career in global M&A with Mitsubishi Corporation and NTT Docomo before transitioning to Hakuhodo Inc. where he specialized in Direct Response Marketing and hybrid marketing strategies for national clients.

In 2013, Yamaguchi joined the Digital Advertising Consortium Co., Ltd. (DAC) and has held various leadership positions within the company, including Director of Technology Services Division and Executive Officer.

His achievements include leading the development of new digital advertising businesses and ad-tech solutions, such as ad servers and marketing products, positioning DAC as a major player in Japan's digital advertising landscape.

Yamaguchi's expertise extends to analytics tools like Google Analytics and Adobe Analytics, reflecting his commitment to leveraging data-driven insights for marketing success.

Outside of his professional endeavors, he pursues hobbies in DIY projects and real estate investment.

Tetsuo Yamaguchi holds a Bachelor of Technology in Computer Science from Waseda University and has been associated with esteemed organizations like the Japan Interactive Advertising Association and ALBERT Inc.

Tetsuo Yamaguchi
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Location

Tokyo, Japan