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Tony Fadell

iPod, iPhone, Nest, Investor & Author

Tony Fadell is a prominent figure in the technology industry, known for his significant contributions as an inventor and entrepreneur. He is the Principal at Future Shape LLC, a company focused on advising and investing in innovative technology startups.

Background and Career Highlights

  • iPod and iPhone Development: Fadell played a crucial role at Apple, where he served as the Senior Vice President of the iPod Division from 2001 to 2010. His work was instrumental in the development of the iPod and later the iPhone, which revolutionized personal electronics.

  • Nest Labs: He founded Nest Labs in 2010, which created smart home products like the Nest Thermostat. The company was acquired by Google in 2014, further solidifying Fadell's reputation as a leader in consumer technology.

  • Author: In addition to his entrepreneurial ventures, Fadell is also a bestselling author. His book, "Build - An Unorthodox Guide to Making Things Worth Making," has received acclaim and reflects his philosophy on innovation and product development.

  • Current Role: As Principal at Future Shape LLC, Fadell leverages his extensive experience to mentor and invest in startups, focusing on those that aim to create impactful technologies.

Fadell's career showcases a blend of engineering prowess and visionary leadership, making him a key figure in shaping modern consumer technology.

Highlights

Apr 21 · twitter

Congratulations Tim Cook on one of the most consequential leadership runs in tech.

This year marks 50 years of Apple, and Tim has led Apple through a defining stretch of that history.

Now with John Ternus stepping into the CEO role, the next chapter @Apple begins.

People don’t choose products. They choose experiences they can trust. Apple has always been built on that trust with users, with teams, and in products. This transition is continuing that trust.

Nothing but respect. Looking forward to the next 50 years of Apple. Thank you Tim and best to you John. I will always be cheering Apple on. And, I will always push Apple to be better! Because I love Apple. We all do.

Apr 10 · twitter

So what do you do when you're stuck with a manager who's hellbent on driving off a cliff, ideally while throwing all their money out the window at some consultants? Or what if you have data but it's inconclusive - nobody can say for sure where it leads? Or what if you need to convince your team to follow you even though you can't prove you're heading in the right direction?

You tell a story.

Storytelling is how you get people to take a leap of faith to do something new. It's what all our big choices ultimately come down to – believing a story we tell ourselves or that someone else tells us. Creating a believable narrative that everyone else can latch onto is critical to moving forward and making hard choices. It's all that marketing comes down to. It's the heart of sales.

And right now you're selling – your vision, your gut, your opinion.

So don't just hit them with the classic "This is Jane, this is her life, and this is how her life changes when she uses our product" slide. Helping people see things from the customer's perspective is a critical tool, but it's just part of what you need to do. Your job in this moment is to craft a narrative that convinces leadership that your gut is trustworthy, that you've found all the data that could be gleaned, that you have a track record of good decisions, that you truly understand your customers and their needs and - most importantly- that what you're proposing will have a positive impact on the business. If you tell that story well, if you bring people along with you on that journey, then they will follow your vision, even if there's no hard data to back you up.

  • #BUILD Chapter 2.2 Data Versus Opinion

Related Questions

What are some of Tony Fadell's most notable achievements at Apple?
How did Tony Fadell contribute to the development of the iPod and iPhone?
What is the Build Collective, and what does Tony Fadell do there?
Can you tell me more about Tony Fadell's role at Nest Labs?
What are the main themes in Tony Fadell's book "Build: An Unorthodox Guide to Making Things Worth Making"?
Tony Fadell
Tony Fadell, photo 1
Tony Fadell, photo 2
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Location

Paris, Île-de-France, France