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🌱Thanusan Chelva, CPA, CMA

I help Finance teams become better business partners

Thanusan Chelva is a CPA and CMA who currently serves as the Regional Sales Manager at Vena Solutions. In his role, he focuses on assisting CFOs and their teams in becoming strategic business partners by enhancing their budgeting and forecasting processes, allowing for faster and more accurate financial planning.2

Before joining Vena Solutions, Chelva transitioned from a career in accounting to customer success roles in fintech startups, indicating a strong background in both finance and technology. He is actively involved in professional communities, such as Gain Grow Retain, where he seeks to connect with others in the customer success field and share best practices.1

On social media, he describes himself as a "Bollywood-dancing #fintech guy," which suggests a vibrant personality alongside his professional endeavors.34

Highlights

Aug 28Ā Ā·Ā linkedin

Took my 70-year old mum to her cataract surgery appointment recently, and realized that eye exams in 2024 could be a lot more inclusive.

šŸ’” For starters, why is the chart below not offered in multiple languages?

My mum doesn’t read English, so she naturally stammered a bit before reading out ā€œL P E D etc.. ā€œ

šŸ”“ Any bystander would’ve assumed her vision was blurred given the hesitation…but her vision was actually great.

🟔 Her brain just needed a few more seconds to translate each letter before communicating with her audience.

There’s a formal term for helping people shine by letting them use the tools they are innately good with:

🟢 Cognitive comfort

For the finance folks, imagine trying to build flexible models on the fly without Microsoft Excel…

🟔 Without your cognitive comfort, most of your brainpower would be drained by trying to continuously learn the new syntax of your Excel replacement.

šŸ”“ Minimal mental energy will remain for the more fun parts of FP&A (the creative analysis and meaningful conversations).

From an organizational efficacy standpoint, the lesson here is to let your people shine by letting them use the tools they know best.

Effective transformation means adding synergies to further unlock the power of your existing tech stack.

Don’t throw out the baby with the bath water šŸ˜‰

#finance #fpna #b2bsaas #excelrocks

Aug 21Ā Ā·Ā linkedin

Don’t believe everything you read on the internet šŸ‘€

I was catching up with a customer who was kind enough to share their research on vendors in our space prior to choosing us.

Naturally, they started with a google search and landed on a ā€œ3rd party articleā€ that ranked the top vendors of 2024.

🤫 Here’s our industry’s worst-kept secret…this ā€œ3rd party articleā€ is owned by another vendor.

I’m not a fan of throwing shade, so I won’t call out the website or affiliated vendor - but as a CPA serving other CPAs, I felt compelled to write this post.

Here’s how to quickly flag websites as unreliable:

🚩 Check ā€œabout usā€ section: If it includes stock photos and lists names of people who do not exist in real life, it’s not a reliable source.

You can validate stock photos by searching by image on google and/or looking up names on the internet.

🚩 Check LinkedIn: If the company has zero employees listed in 2024, something is off.

🚩 🚩🚩 Check with BBB National Programs - a not for profit that works to protect consumer trust.

In this case, BBB has flagged the website in question as having inadequate disclosures around their material connections.

If it helps, those in market for CPM software may be better served by focusing their research efforts with any of these accredited sources:

Nucleus Research BPM Partners Dresner Advisory Services, LLC BARC

These 4, and others, are reputable because they are independent and provide full transparency into their research process and ranking methodology.

Any other reputable sources worth mentioning? Comment them below šŸ‘‡šŸ¼

#finance #fpna #b2bsaas

Related Questions

What inspired Thanusan Chelva to transition from accounting to customer success?
How has Thanusan Chelva's experience in fintech influenced his role at Vena Solutions?
What are some key challenges Thanusan Chelva has faced in his career?
How does Thanusan Chelva balance his professional and personal life?
What are Thanusan Chelva's favorite strategies for effective customer success?
🌱Thanusan Chelva, CPA, CMA
🌱Thanusan Chelva, CPA, CMA, photo 1
🌱Thanusan Chelva, CPA, CMA, photo 2
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Location

Greater Toronto Area, Canada