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Thatiana de Barros
Sr. Business Analyst / PMO at Cosin Consulting
Professional Background
Thatiana de Barros is a distinguished professional with extensive experience in project management, business consulting, and product management within the corporate landscape of Brazil. With a career that spans multiple high-profile companies, she has consistently demonstrated her ability to lead teams, develop strategic initiatives, and optimize processes to enhance organizational performance. Thatiana currently serves as the Gerente de CRM at Kopenhagen e Chocolates Brasil Cacau, a role in which she leverages her deep understanding of customer relationship management to drive business success for one of Brazil’s most beloved chocolate brands.
In her previous role as Gerente de Produto for the Programa de Relacionamento Kop Club at Kopenhagen, Thatiana was responsible for the development and execution of marketing strategies that fostered customer loyalty and engagement. Her insight into consumer behavior and her strong analytical skills allowed her to create programs that significantly enhanced the customer experience, further solidifying Kopenhagen's status in the competitive chocolate market.
Before joining Kopenhagen, Thatiana held several influential roles in project management and consulting. As a Consultor de Projetos at Claro Brasil, she honed her abilities to manage complex projects and ensure timely delivery while exceeding client expectations. Her expertise in Project Management Office (PMO) practices was further developed during her time at Multiplus S/A, where she served as Coordenadora do PMO Corporativo and later as Especialista PMO. These roles equipped her with the skills to align project goals with organizational strategy, manage stakeholder expectations, and streamline project execution processes.
Her early career at Accenture do Brasil as an Analista de Negócios / Líder de Projetos laid a strong foundation in both business analysis and project leadership. Working within one of the world’s leading consulting firms, she gained invaluable insights into industry best practices and operational efficiency, which she would carry throughout her career.
Education and Achievements
Thatiana de Barros is a lifelong learner, committed to continuous professional development. She studied Educação Continuada, Contabilidade e Finanças at the esteemed Fundação Getulio Vargas, known for its rigorous programs and significant contributions to the fields of business and economics in Brazil.
She has also completed multiple MBAs at Fundação Getulio Vargas, including an MBA in Gestão Empresarial and another in Gerenciamento de Projetos. These advanced degrees have empowered her with a robust understanding of business management principles and project management methodologies necessary for navigating today’s dynamic market environment.
In addition to her MBAs, Thatiana participated in the Programa PMO Master Class in 2014, further refining her skills in project management and team coordination. Her Bachelor’s degree in Ciência da Computação from FAESA - Faculdades Integradas Espírito Santenses equipped her with a solid technical background, providing her with the competencies to bridge the gap between IT and business, which is often critical in today’s tech-driven landscape.
Through her academic pursuits and hands-on experience, Thatiana has garnered numerous accomplishments, earning respect and recognition in her field. Her ability to connect technological advancements with business strategies has made her a valuable asset to all organizations she has been part of.
Achievements
Throughout her impressive career, Thatiana de Barros has reached numerous milestones that underscore her capabilities as a leader and innovator in the business world. As Gerente de CRM at Kopenhagen, she has played an instrumental role in enhancing customer engagement and loyalty through innovative CRM strategies. Her efforts not only contributed to customer retention but also to attracting new customers, helping Kopenhagen maintain its competitive edge.
As Gerente de Produto during her tenure at Kopenhagen, she launched several successful marketing campaigns that resonated with customers and increased sales revenue. Thatiana’s strategic mindset and creativity were pivotal in developing programs tailored to the tastes and preferences of chocolate lovers, reflecting her deep understanding of consumer psychology.
At Multiplus S/A, her leadership as Coordenadora do PMO Corporativo significantly improved project tracking and reporting processes, positioning the company for greater operational efficiency and resource optimization. Her contributions were critical in aligning project outputs with organizational objectives, thereby facilitating business growth and development.
In her various roles, Thatiana has also been known for her mentorship and training initiatives aimed at fostering talent within her teams. By sharing her knowledge and experience, she has contributed to the professional growth of countless individuals in the field of project management and business development.
Conclusion
Thatiana de Barros is a multifaceted professional whose education and rich career experience have equipped her with a profound understanding of how to manage projects effectively while aligning them with strategic business objectives. Her unwavering commitment to excellence, combined with her strong leadership skills and innovative mindset, positions her as a key player in the business sector. Her story is one of continuous growth, dedicated service, and notable achievements, making her a respected figure in the world of CRM and project management in Brazil.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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