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Thiago Carvalho

Marketing Strategist | B2B SaaS & Tech | Brand, Growth & Martech | Driving ROI

Marketing strategist with 15+ years of experience operating at the intersection of branding, design, data and technology.

My background is rooted in B2B SaaS and technology environments, where I design and execute marketing strategies that connect brand positioning, demand generation and revenue growth.

I specialize in building marketing engines that integrate multichannel campaigns, events, marketing automation and sales alignment — always with measurable impact.

Selected results: • Increased event registrations by 40% through structured B2B campaign strategy • Improved marketing ROI by 25% via multichannel optimization • Led brand governance initiatives across Brazil and LATAM • Integrated Marketing and Sales initiatives using CRM and automation workflows • Developed internal engagement programs increasing participation by 30%

Core focus areas: Demand Generation | Martech | CRM | Marketing Automation | Branding | Growth Strategy | B2B Events | Revenue-Oriented Campaigns | Data-Driven Marketing

I combine strategic thinking with hands-on execution and cross-functional leadership to drive sustainable business growth in technology-driven environments.

Related Questions

How did Thiago Carvalho develop his expertise in marketing and branding strategies?
In what ways has Thiago Carvalho integrated marketing and sales initiatives to enhance revenue growth?
What specific techniques has Thiago Carvalho used to increase event registrations by 40%?
How does Thiago Carvalho approach data-driven marketing to ensure measurable results?
What challenges did Thiago Carvalho face while executing brand governance initiatives in Brazil and LATAM?
Thiago Carvalho
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Experience

Gerente And Coordenador De Marketing at Labware

Location

São Paulo, São Paulo, Brasil