Sign In

Theresa Fitzgerald

Brand Creative & Graphic Design

Theresa Fitzgerald is a mission-driven creative leader, designer, and educator with extensive experience in multidisciplinary design for global media and entertainment brands.12 She currently serves as the Vice President Creative at Sesame Workshop, the nonprofit educational organization behind Sesame Street.2

Career Highlights

  • VP Creative at Sesame Workshop, leading the design vision for the Sesame Street brand2
  • Previous experience with major children's brands including Nickelodeon, Peanuts Worldwide, and Scholastic1
  • Worked on popular shows like SpongeBob SquarePants and Dora the Explorer during her time at Nickelodeon3

Responsibilities at Sesame Workshop

  • Oversees creative strategy for 360 brand expression, including philanthropic development, consumer products, publishing, digital products, and marketing campaigns1
  • Works closely with show teams to integrate storytelling across various platforms3
  • Leads design for mission-based work aimed at helping vulnerable children3

Education and Recognition

  • BFA from Rochester Institute of Technology1
  • Recipient of the 2019 Distinguished Alumni Award from RIT's College of Art and Design2
  • Multiple Emmy Awards and design accolades for work at Sesame Workshop and Nickelodeon1

Teaching and Community Involvement

  • Adjunct Professor/Lecturer at The New School (Parsons School of Design)4
  • Member of the education council at Cooper Hewitt and advisory council of the Brooklyn STEAM Center2

Theresa Fitzgerald is known for her ability to lead creative teams with a spirit of joy and collaboration, focusing on brand brilliance while staying true to Sesame Street's mission of helping children grow smarter, stronger, and kinder.23

Highlights

Jan 1 · newschool.edu
Theresa Fitzgerald | Parsons School of Design - The New School
Theresa Fitzgerald | Parsons School of Design - The New School
Sesame Workshop's Theresa Fitzgerald on brand values - and what ...
Sesame Workshop's Theresa Fitzgerald on brand values - and what ...
Oct 25 · youtube.com
2019 CAD Distinguished Alumna: Theresa Fitzgerald BFA '84
2019 CAD Distinguished Alumna: Theresa Fitzgerald BFA '84
Feb 1 · rit.edu
Theresa Fitzgerald | RIT Alumni

Related Questions

What are some of the most memorable projects Theresa Fitzgerald has led at Sesame Workshop?
How does Theresa Fitzgerald ensure that Sesame Street's brand extensions remain true to its mission?
What inspired Theresa Fitzgerald to transition from illustration to a career in design?
How does Theresa Fitzgerald's approach to design differ when working with various brands like Nickelodeon and Sesame Street?
What are some of the challenges Theresa Fitzgerald has faced in her role at Sesame Workshop?
Theresa Fitzgerald
Theresa Fitzgerald, photo 1
Theresa Fitzgerald, photo 2
Add to my network

Location

Brooklyn, New York, United States