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Theresa O'Neil
Zylo CMO - Growing Revenue, Hiring Data Driven Marketers
Professional Background
Theresa ONeil is a seasoned marketing and business development professional with over 20 years of experience in software strategy, marketing, and sales. Throughout her impressive career, she has successfully led marketing strategies that propelled an 11-person start-up into a billion-dollar enterprise. Additionally, Theresa played a pivotal role in positioning two other software companies for successful acquisition, showcasing her strategic foresight and understanding of market dynamics. Her tenure is marked by her exceptional ability to drive significant growth for technology leaders in Chicago, further solidifying her status as a marketing powerhouse.
Theresa has demonstrated a passion for nurturing high-growth SaaS companies, leveraging her expertise in creative and data-driven marketing strategies. She understands that the landscape of technology is ever-changing, and she has consistently proven her ability to adapt and thrive in this dynamic environment. By aligning marketing initiatives with sales objectives, she ensures her teams make a notable impact on overall pipeline and revenue growth on a global scale.
Education and Achievements
Theresa ONeil's academic background lays a strong foundation for her career in marketing and strategic business development. She earned her M.A. in English Literature from the prestigious University of Chicago, where she honed her skills in analysis and communication. Prior to this, she completed her Bachelor of Arts in English Literature at The George Washington University. This educational journey equipped her with the critical thinking skills and creativity necessary for crafting compelling marketing messages and driving brand narratives.
Throughout her career, Theresa has consistently delivered results that underscore her ability to lead teams through periods of rapid expansion and change. A hallmark of her leadership style is her commitment to fostering a culture of intelligent experimentation and analysis. By encouraging her teams to embrace innovation, she has not only facilitated the growth of her companies but has also contributed significantly to the personal and professional development of her team members.
Achievements
In her current role as Chief Marketing Officer at Zylo, Theresa continues to leverage her vast experience to lead demand generation, product marketing, and partnership strategies that align with the overarching business goals of the organization. Her track record speaks for itself: the teams she has led have been responsible for sourcing anywhere between 30% to 50% of the company’s pipeline and revenue. This remarkable achievement is a direct reflection of her ability to harmonize marketing efforts with sales initiatives, ultimately leading to heightened effectiveness and revenue generation on a global scale.
Beyond her role at Zylo, Theresa is also known for her thought leadership in subjects pivotal to her industry, including sales enablement, digital marketing, and content marketing. She actively engages with audiences through writing and speaking, cementing her reputation as a knowledgeable resource in the marketing domain. Moreover, by integrating her passion for yoga and meditation into her professional life, she cultivates flexibility, strength, and clarity in her work approach. This unique blend of skills allows her to empathize deeply with customers, partners, and colleagues, which is invaluable when it comes to collaboration, negotiation, and decision-making.
In summary, Theresa ONeil is a dynamic leader whose contributions to the technology sector have propelled companies to new heights. With a strong educational background and extensive experience, she continues to make an indelible mark in the world of SaaS marketing and business development.
Highlights
So... Since October I've traded in full time #CMO work to focus on social justice, anti-racism and yoga. I've been working closely with Yoga Jubilee, a collective dedication to positive cultural change. Designed to empower healing and catalyze social justice, our programming is rooted in yoga and other embodied and indigenous practices.
We have put together an AMAZING program - yoga, breathwork, meditation, education and inspiration - to celebrate MLK Day on Monday. Join us for a single segment or the entire half-day program. YOGAJUBILEE.COM
Please join us - and share with your network. We'll continue with programming throughout #blackhistorymonth in February and #womenshistorymonth in March.
#MLK #MLKDay #IHaveADream #MartinLutherKing #BlackHistory #BlackHistoryMonth #BlackLivesMatter #BLM #CivilRights #SocialJustice #Freedom #Love #yoga #yogainspiration #yogachallenge #Ahimsa #meditation #breathwork #breathe #healing #change #inspiration #share
When most people think of marketing, they think taglines, images, and creative, collaborative people... marketing is all that... but it's increasingly data, analytics and technology. With growing martech stacks, industry consolidation and dynamic teams, CIOs and CMOs must work together to drive SaaS usage and effectiveness. Zylo helps CMOs see all the software their team is paying for and what's actually being used. I was honored to talk about the CIO-CMO partnership with the Actionable Marketing Podcast. Give me a listen! https://apple.co/2WAJgXE #marketingeffectiveness #cmos #cios #saasmanagement #martechstack
