Suggestions
Therese Little
Therese Little is the Head of Sales - Americas at Traackr, a performance-driven Influencer Marketing platform.12 She is a strategic sales and business development professional with demonstrated success across industries in both new sales and account development.1 Therese values curiosity, optimism, diligence, and empathy in her work.1
As an experienced mentor and leader, Therese derives great satisfaction from achieving reciprocal victories with clients and colleagues alike.1 Her role at Traackr involves overseeing sales operations for the Americas region, contributing to the company's growth in the influencer marketing sector.
Therese is active on professional social media platforms, particularly LinkedIn, where her username is therese-little-0834513.3 She occasionally shares insights and updates related to influencer marketing and sales strategies.2
In addition to her professional accomplishments, Therese has contributed to Traackr's blog, writing articles on various aspects of influencer marketing, including:
- Insights from Traackr IMPACT NYC experts
- The impact of UGC content creators on influencer programs
- Designing win-win partnerships in influencer marketing
- Using spend efficiency metrics to improve influencer programs
- Leveraging technology for influencer marketing in pharmaceutical and healthcare industries1
These contributions demonstrate her expertise and thought leadership in the field of influencer marketing and sales.
Highlights
I know marketers are sick of hearing “you NEED to do/be/try this!” but hear me out…
Brands need to be on Snap Inc.! Creators want to tag you, which means you could be missing out on a lot of organic love.
Some stats that I loved from Francis Roberts that should help compel you: 414 million people use Snap every single day 90% of all 13 - 24 year olds are on Snap (hello, Gen Z) Over 50% of people who use Snapchat every single day are not on TikTok, and over 40% of those people are not on YouTube
This is one of many, many cool insights that I want to share from our #IMPACTNYC event. I’ve narrowed it down to 5… I’ll post the next one tomorrow.
P.S. Shameless plug — with Traackr’s new partnership with Snap Inc. brands can now easily find and collaborate with creators, and easily report on campaigns so you’ll have great tools to get started. 😉
