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Thibaut Guerin
Co-founder & CMO @ Felix
Professional Background
Thibaut Guérin is a distinguished professional currently advancing his studies in the Masters in Management & New Technologies program at the prestigious HEC Paris, a world-renowned institution recognized for its academic rigour and strong focus on innovation in management practices. His journey through academia has laid a strong foundation for his expertise in the intersection of technology and business, particularly in the context of sports marketing and sponsorship. Thibaut has demonstrated an impressive capacity for leadership and strategic thinking through various positions he has held within notable organizations, including his significant role as Co-founder and Chief Marketing Officer (CMO) at Felix SAS.
His early career immediately set the tone for his impactful profession in the sports industry. Having made valuable contributions as an Assistant in Sponsoring and Partnerships at Paris Saint-Germain, one of the most celebrated football clubs in the world, Thibaut played a key role in enhancing the club's brand presence and developing strategic partnerships that resonate with fans and sponsors alike. His passion for sports and marketing is further evidenced by his experiences across several leading companies, which have equipped him with the skills necessary to navigate the dynamic landscape of sports and technology.
Education and Achievements
Thibaut began his educational journey at Lycée Hoche in Versailles, where he excelled in his Baccalauréat studies, earning the prestigious "Mention Bien" distinction. This remarkable achievement paved the way for his enrolment in the Classe Préparatoire - ECE (Economics and Commerce), where he maintained his high academic standards, again securing the "Mention Bien" accolade. His thirst for knowledge and commitment to excellence propelled him to the Grande Ecole at HEC Paris, where he is presently completing his Master's program in Management & New Technologies.
Beyond his formal education, Thibaut has not only participated but excelled in various key roles that underscore his versatility and strategic acumen. As an Assistant Chef de Marque at HEINEKEN, he contributed to brand strategies that have had lasting impacts within the competitive beverage market. His skills in managing branding and marketing initiatives culminated during his tenure at Sportfive, where he served as an Assistant Marketing Project Manager, organizing exceptional events that left a mark in the sports community.
Notable Contributions and Experiences
Thibaut's involvement in high-profile projects is noteworthy. His experience at the London 2012 Olympic Games with the Comité National Olympique et Sportif Français speaks to his capability to work on large-scale international events that require coordination, teamwork, and innovative thinking. This experience has undoubtedly enriched his understanding of the nuances involved in event marketing and sponsorship on a global stage.
Further showcasing his ability to merge technology with marketing practices, Thibaut held a role in Sponsoring Sports at Sponsorise.me, a platform known for its innovative approach to digital sponsorship. In this position, he contributed to projects that leverage technology to enhance sponsorship opportunities across various sports, reinforcing his commitment to bringing contemporary solutions to the industry.
Conclusion
Thibaut Guérin's multifaceted career has been punctuated by a dedication to the fields of management, technology, and sports. His formidable educational background from HEC Paris, coupled with invaluable hands-on experiences at prominent organizations in sports and marketing, positions him as a rising star within these dynamic sectors. As he continues to build on his experiences and knowledge, Thibaut is poised to make significant contributions that will shape the future of marketing and technology in the business realm.
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