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Thierry Borra

Sport marketing expert w/ 25 years of experience, strategic & creative mind, Olympic fan & believe in the power of sport

Thierry Borra is a seasoned sports marketing professional with over 25 years of experience in the industry.14 He is the founder of Sport Matters Consulting, a company he established in January 2017 to provide thought leadership, strategic advice, and creative thinking to organizations leveraging sport to create value and positive societal impact.4

Prior to founding Sport Matters Consulting, Borra had a distinguished career at The Coca-Cola Company, where he held various roles:

  1. Director of Olympic Games Management (2006-2016): Led Coca-Cola's global partnership with the Olympic Movement.4
  2. Torino 2006 Olympic Torch Relay Director (2004-2006).4
  3. Athens 2004 Olympic Torch Relay Advance Manager (2003-2004).4

Borra's expertise extends beyond his work at Coca-Cola. He has been involved with the International Olympic Committee (IOC) in various capacities:

  • Tokyo 2021 / Beijing 2022 Games Experience Program Lead (June 2021 - Present).4
  • Member of the Sport & Active Society Commission (2015-2019).4

Throughout his career, Borra has gained extensive experience with global sporting events, including 12 Olympic Games, FIFA World Cup, Tour de France, and IAAF World Championships.14

In addition to his primary role, Borra is also involved in other ventures:

  • Supporting "Terroirs By Adeline," a food and wine experience business.4
  • Marketing Communication Advisor for Medical Stadium.4

Borra's LinkedIn profile (username: thierryborra) showcases his passion for sports and his belief in its power to create positive change.235

Highlights

Nov 11 · pennpress.org
Sport Matters - University of Pennsylvania Press
The Future of International Sports with Thierry Borra
"Sharing is caring" message dominates inaugural Urban Sports Summit - Insidethegames.biz
Jan 1 · rocketreach.co
Thierry Borra Email & Phone Number | Sport Matters Consulting ...
Jan 11 · PR Web
IEG Announces Speakers and Agenda for Its 32nd Annual Sponsorship Conference, March 15-18 in Chicago - PR Web

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Thierry Borra
Thierry Borra, photo 1
Thierry Borra, photo 2
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