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Thiveya Muthu
Senior User Experience Designer at TELUS Digital
Professional Background
Thiveya Muthu is a dedicated and highly skilled Senior User Experience Designer based at Telus Digital, where she plays a pivotal role in shaping the user experience for the company's Mobility e-commerce application. With a keen expertise in aligning product strategy with user needs, Thiveya is committed to ensuring that business objectives are met through innovative design solutions. Her approach to user experience melding insight-driven strategies aligns her vision with the user-centric philosophy that’s crucial in today’s digital landscape.
One of Thiveya’s core beliefs is that good design requires the right environment for effective solutions to flourish. This philosophy drives her passion for uncovering insights, defining problem statements, and creating structured frameworks to facilitate design execution. In her current role, she actively promotes inclusive design practices, advocating for accessibility and ensuring that all users have equal opportunities to engage with technology.
Thiveya's extensive experience in user experience design spans various sectors, particularly in public sector digital transformation projects. Throughout her career, she has contributed to transformative initiatives for notable organizations, including the Toronto Transit Commission (TTC), GO Transit, the Canadian Partnership Against Cancer, and Public Health Ontario, demonstrating her versatility and commitment to improving user experiences across different platforms.
Prior to her current position, Thiveya also held a significant hybrid design and development role at Tangerine Bank, where she contributed to the organization’s brand transformation by creating a scalable and modular component system for the transaction website. Her multifaceted skills in both design and development have been instrumental in delivering cohesive and impactful user experiences.
Education and Achievements
Thiveya’s academic journey began at Seneca College of Applied Arts and Technology, where she earned an Ontario College Advanced Diploma in Graphic Design with an impressive 3.5 GPA. This educational foundation equipped her with the necessary skills to navigate the intersections of visual design, communication, and technology, allowing her to excel in the rapidly evolving world of user experience design.
Furthering her skillset, Thiveya participated in a Professional Development Program focused on Information Technology at Ryerson University. This program solidified her understanding of the technical aspects of design and user experience, providing her with the tools necessary to innovate in her field and adapt to emerging trends.
Notable Achievements
Thiveya’s career is marked by a series of impactful roles and contributions. As a Senior User Experience Designer at Telus Digital, she has made significant strides in creating a user-centric framework that bridges gaps between business objectives and user needs. Her efforts within the A11yTo community highlight her dedication to promoting accessibility in design, ensuring that technology is inclusive and available for all users.
At Tangerine Bank, she distinguished herself in her hybrid role by developing a scalable and modular component system that not only improved the bank’s transaction website but also positioned the organization favorably in terms of brand recognition and user engagement. During her tenure at FCV Interactive, Thiveya took on diverse roles that further honed her expertise in user experience, laying the groundwork for her later successes.
In addition to her design work, Thiveya’s contributions to public sector projects demonstrate her commitment to enhancing accessibility and usability in services that profoundly impact everyday lives. Her work with the TTC and GO Transit has improved the public’s engagement with vital transportation services, facilitating a more user-friendly experience.
Overall, Thiveya Muthu exemplifies the blend of creativity, technical proficiency, and commitment to inclusive design that defines the field of user experience design today.
