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Thomas Baylerian
Vice President of Partnerships at Capture Sports Marketing
Thomas Baylerian is an experienced professional in the sports marketing and event sponsorship industry. He currently serves as the Event Sponsorship Sales Lead at USA TODAY NETWORK Ventures, where he specializes in delivering world-class events for the media industry and the communities they serve.12
Prior to his current role, Baylerian held the position of Vice President of Partnerships at Capture Sports Marketing in Wisconsin. In this capacity, he was responsible for creating and expanding philanthropic strategies, marketing, and fundraising services for national, regional, and corporate partners within professional sports.1
Baylerian's career highlights include:
- Collaborating with top athletes such as JJ Watt, Carson Wentz, Anthony Lynn, and Ian Mahinmi.
- Contributing to organizations like the Bart and Cherry Starr Children's Fund and the Vince Lombardi Cancer Foundation.
- Creating impactful campaigns such as "End Stigma. Change Lives." to address mental health stigma, and "Matt LeFleur's 10 Days of Hope" for pediatric cancer research.1
Throughout his career, Baylerian has held various leadership positions in media and marketing, including:
- Executive Director of Sports Marketing and Cause Marketing for The Chicago Tribune1
- Vice President of Advertising and Sales for the USA Today Network-Wisconsin1
- Senior Director of Agency Development at The Milwaukee Journal Sentinel1
- Vice President of Business Operations and Marketing for the Milwaukee Wave Indoor Soccer Franchise1
Baylerian is known for his expertise in data-driven marketing, sports management, strategic partnerships, content creation, and brand integration. He is a graduate of Marquette University.1
Highlights
Combining the "Art of the Sale" to the "Science" of the Sale: These should never be mutually exclusive of each other, but should always be mutually inclusive with other. When that happens, you not only realize that you possess a rare sales DNA, but you also eliminate the reliance on solely being a transactional seller. Telling a story about what the the data means in an understandable, practical, meaningful and applicable way creates engaging conversation between you and your potential client. It works! #sales #data #marketing #business #eventsales #sponsorships #sponsorshipmarketing #sponsorshipsales #onlinesales #salestraining #revenueresults
So impressed with this commercial. Great production. Incredible message. Engaging. Truth! #athletesdoinggood #motivational #wellbeing #capturesportsmarketing #marketing #inspiration #creative #branding
