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Thomas Butta
Former CMO of SignalFx. Acquired by Splunk for $1.05B
Thomas Butta is a seasoned marketing executive known for his role in guiding pioneering companies to become industry leaders and achieve substantial enterprise value.
With a background in marketing and technology, Thomas has held key positions at notable companies like SignalFx, Sprinklr, AppNexus, PTC, and Red Hat, contributing to their success and market recognition.
During his tenure, Thomas introduced strategic initiatives and frameworks that have helped these companies innovate, capture value, and stay relevant in the rapidly evolving digital landscape.
Thomas Butta's experience extends beyond corporate roles, as he is actively involved in the advisory space, contributing to organizations like YSA.org, and sharing insights through platforms like Forbes.
His educational background includes studies at prestigious institutions like Harvard Business School, Boston College, and Hamilton College, showcasing a strong foundation in business and marketing principles.
Highlights
I'm pleased to announce new Airship platform enhancements that give marketers unparalleled flexibility and control to personalize content and gather zero-party data directly within a customer’s app experience — without disrupting them!
✨ Embedded Content — Allows brands to inject dynamic elements like personalized stories, videos and surveys into any app page without developer support ✨ Feature Flags — Helps brands perform controlled rollouts of no-code experiences and features to gain real-time insights and mitigate risk to a customer’s app experience ✨ Cross-Platform Wallet Notifications — Following Google I/O’s announcement of support for Google Wallet Notifications, Airship released its Wallet Notifications API offering brands the industry’s first consistent method across both iPhone and Android for messaging mobile wallet pass holders and dynamically updating & personalizing passes.
👉 Learn More Here: https://lnkd.in/e5jK6mvg #CustomerExperience #NoCode #MobileEngagement #Personalization #FeatureFlags #GoogleWallet #WalletNotifications #EmbeddedContent #CustomerEngagement
I'm talking with Ian Faison about what we can learn from HBO Max's Succession on how to make cool s*** with bad bosses. Tune in to the latest episode of Caspian Studios' Remarkable B2B marketing podcast here: https://apple.co/3LTRpgU
#succession #b2bmarketing #cmo #podcast #changeagent
