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Tom Crossman

Scaling Tech Startups With Product-Led Growth 🔥 UX, Design Thinking & Product Strategy ✌️ 18+ Years Experience 🚀

Thomas Crossman is the founder of HelloCrossman Ltd, a UX, Product, and Digital Design Consultancy.1 He is a seasoned UX Consultant with over 18 years of industry experience, specializing in creating user-focused and conversion-optimized digital designs.1 Crossman has collaborated with prominent brands such as Microsoft, Google, Habito, Samsung, Bulb Energy, Feast-It, Kontor, BP, Thrillz, and Zero Gravity.1

Crossman's career highlights include:

  1. Graduating with honors in 2008, earning a BSc in Multimedia Computing with a 2:1 classification.4
  2. Holding senior leadership roles in award-winning agencies, hypergrowth startups, and VC consulting positions.1
  3. Working with more than 100 worldwide clients to enhance their UX, product, and digital design.3
  4. Founding HelloCrossman Ltd, which is registered as a company in the UK.2

His expertise encompasses various areas, including:

  • Product Strategy & Vision
  • Team Coaching & Mentorship
  • UX & Design Leadership
  • Product Ownership
  • Strategic Workshop Facilitation
  • User Research & Focus Groups
  • Design Prototyping & User Testing
  • End-to-end Product Design
  • Conversion Optimized UX
  • User Engagement Optimization3

Crossman's consultancy, HelloCrossman Ltd, offers services such as Project Sprints for complete project overhauls, Fractional Engagement for long-term collaborations, and Rapid Reviews for quick insights on landing pages and user journeys.3 The company is based in Folkestone, UK.3

Highlights

Sep 3 · linkedin

Can I distil everything you need to know about onboarding & activation into 5 killer emails? I'll let you be the judge of that:

A solid onboarding process can make or break your SaaS growth.

Many founders still overlook its importance, resulting in low user engagement and high churn rates.

Your onboarding is a leaky bucket, with users never seeing your product's true value because they drop off during onboarding.

It needs fixing.

I designed a free 5-day email course to solve this exact problem.

“𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 & 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻,”

Each email provides actionable insights to transform your onboarding process from ‘Argh!’ to ‘Aha!’.

I want to help your users see the value of your product from day one.

And transform them into your life-long champions.

With real-world examples to back everything up.

Here’s what's covered:

🔥 𝗗𝗮𝘆 1: 𝗪𝗵𝘆 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗶𝘀 𝗬𝗼𝘂𝗿 𝗞𝗲𝘆 𝘁𝗼 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Learn why onboarding is crucial for growth and retention, featuring real-world case studies showing the impact on revenue and customer lifetime value.

🔥 𝗗𝗮𝘆 2: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗨𝘀𝗲𝗿𝘀: 𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 Discover how to build onboarding processes around real user needs using proven strategies for gathering and applying user insights.

🔥 𝗗𝗮𝘆 3: 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Get actionable strategies for designing onboarding that converts. Learn to implement step-by-step onboarding that guides users to their ‘Aha!’ moments.

🔥 𝗗𝗮𝘆 4: 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗳𝗼𝗿 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 Find out which metrics matter and how to track them for continuous improvement.

🔥 𝗗𝗮𝘆 5: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴: 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 Stay ahead with insights into the future of onboarding, including personalised experiences, AI-driven recommendations, and adaptive learning paths.

Effective onboarding isn’t just a phase; it’s a continuous journey.

I'll help you transform your onboarding - starting today.

Link in the comments 👇

Sep 2 · linkedin

So you’ve built a great product—awesome! But how do you know if it’s actually driving growth? Here are 13 questions to ask yourself.

🏴‍☠️ Enter the AARRR Framework 🏴‍☠️

A tried-and-true method to track the essential metrics of product growth.

🧲 Acquisition ⚡️ Activation ♾️ Retention 💸 Revenue 🥰 Referral

🧲 𝗔𝗖𝗤𝗨𝗜𝗦𝗜𝗧𝗜𝗢𝗡: 𝗚𝗘𝗧𝗧𝗜𝗡𝗚 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦 𝗜𝗡 𝗧𝗛𝗘 𝗗𝗢𝗢𝗥 The first step is attracting users to your product.

Whether it’s through:

  • Marketing campaigns
  • Word of mouth
  • Social Media
  • Sales
  • SEO

This stage is all about awareness.

Effective acquisition is the first step in scaling your user base and building a sustainable business.

→ How effectively are you reaching your target audience? → What channels are driving the most traffic? → Are you attracting the right type of users?

⚡️ 𝗔𝗖𝗧𝗜𝗩𝗔𝗧𝗜𝗢𝗡: 𝗙𝗜𝗥𝗦𝗧 𝗜𝗠𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡𝗦 𝗠𝗔𝗧𝗧𝗘𝗥 You’ve got users in the door.

Now what?

Activation is when users experience your product's value for the first time—the ‘Aha!’ moment.

A seamless onboarding process is crucial here.

Activation ensures that users understand the core benefits and are motivated to continue using your product.

→ How quickly and effectively are users reaching their ‘Aha!’ moment? → Are you guiding them or leaving them to figure it out? → What steps are users taking before they drop off?

👉 Optimising activation for a recent client saw a 67% increase in retention.

♾️ 𝗥𝗘𝗧𝗘𝗡𝗧𝗜𝗢𝗡: 𝗞𝗘𝗘𝗣𝗜𝗡𝗚 𝗨𝗦𝗘𝗥𝗦 𝗘𝗡𝗚𝗔𝗚𝗘𝗗 Once users have experienced the value, the next step is to keep them coming back.

Retention is about building habits and maintaining engagement.

  • Regular check-ins
  • Helpful tips
  • New feature updates
  • Deep personalisation
  • Gamification

These keep your product top of mind.

→ Are you actively engaging users to keep them coming back? → How do you remind users of your product’s value? → How are you collecting feedback from users to improve their experience?

💸 𝗥𝗘𝗩𝗘𝗡𝗨𝗘: 𝗧𝗨𝗥𝗡𝗜𝗡𝗚 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗜𝗡𝗧𝗢 𝗣𝗥𝗢𝗙𝗜𝗧 Let's talk monetisation.

How can you turn engaged users into paying customers?

This could be through:

  • Subscriptions
  • One-time purchases
  • Upsells
  • Cross-sells

Demonstrate ongoing value.

→ Are you clearly communicating the value of purchasing? → What strategies are you using to convert engaged users into paying customers?

🥰 𝗥𝗘𝗙𝗘𝗥𝗥𝗔𝗟𝗦: 𝗟𝗘𝗧 𝗬𝗢𝗨𝗥 𝗨𝗦𝗘𝗥𝗦 𝗗𝗥𝗜𝗩𝗘 𝗬𝗢𝗨𝗥 𝗚𝗥𝗢𝗪𝗧𝗛 Your most satisfied users are your best marketers.

Referral is about turning your users into advocates.

Referrals amplify growth.

→ How easy is it for your users to refer others? → What incentives do you offer to encourage referrals?

Which stage of AARRR is most crucial for your business right now?


𝗣.𝗦. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 “𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴” 𝗼𝗿 𝗗𝗠 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗙𝗥𝗘𝗘 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝘃𝗶𝗱𝗲𝗼 𝗿𝗲𝘃𝗶𝗲𝘄 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗳𝗹𝗼𝘄 🔥🔥🔥

Related Questions

What are some of Tom Crossman's most notable projects?
How does fractional engagement differ from traditional design consulting?
What industries does HelloCrossman Ltd primarily serve?
Can you provide examples of Tom's work with hyper-growth startups?
What makes Tom's approach to UX and UI design unique?
Tom Crossman
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Location

Folkestone, England, United Kingdom