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Thomas in't Veld

Accelerating Data Journeys | CEO and co-founder at Tasman Analytics

Thomas in't Veld is the CEO and Co-Founder of Tasman Analytics, a boutique consultancy specializing in analytics. He has a background in data modeling, data infrastructure, and reporting, emphasizing the importance of speed in business analytics solutions.

In't Veld's educational background includes studies at Katholieke Universiteit. His professional focus is on helping businesses centralize their data and leverage analytics for better decision-making. He actively shares insights on social media platforms, particularly LinkedIn and Twitter, where he discusses trends and strategies in data analytics and infrastructure.

Highlights

Aug 29 · linkedin

New blog post! Tom Shelley has written a great guide on how to set up event streams on RudderStack. Read on for the link and the main take-away 🙌

Event data is the lifeblood of any modern analytics stack — and how you load events into your data warehouse can have a huge impact on the data modelling complexity and on-going maintenance required.

There are two main schools of thought: one approach favours having one table per event, and the other argues for a continuous event stream.

We're huge advocates of Rudderstack at Tasman, and whilst the out of the box loaders elect for table-per-event, its possible to create event streams using pipeline transformations, allowing teams to select the schema that is right for them.

Read more here:

Aug 20 · linkedin

Building your data stack in 2024? Here are some hard-learned tips:

💡 For simple needs, stick with end-to-end tools like Amplitude or Customer.io. 💡 If you need to integrate multiple data sources, consider a composable customer data platform with tools like RudderStack, Snowplow, Snowflake, Databricks and dbt Labs. 💡 Keep your stack simple, but ensure your data modelling is scalable. 💡 Focus on insights that matter now, and don't overcomplicate—iterate quickly to avoid building dashboards no one uses.

#DataAnalytics #CDP #BusinessInsights

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Thomas in't Veld
Thomas in't Veld, photo 1
Thomas in't Veld, photo 2
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Location

Amsterdam, North Holland, Netherlands