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Thomas Petit
App Growth. Independent. Not ex-Gafam.
Professional Background
Thomas Petit is an established independent growth advisor with a keen expertise in B2C mobile applications. He has developed a reputation for pushing the boundaries of traditional marketing tactics and data analysis by creatively merging product development with innovative marketing strategies. Throughout his career, Thomas has demonstrated a unique ability to align strategic vision with tactical execution, thereby delivering exceptional results for his clients.
With an impressive track record of working with over 100 businesses, Thomas's experience spans the entire spectrum—from nascent, pre-revenue MVPs to highly successful unicorns. His diverse roles include being a trainee, founder, employee, consultant, mentor, freelance advisor, and investor. Such a comprehensive background has equipped him with a multifaceted perspective on growth, making him an invaluable asset in the startup ecosystem. For tangible endorsements of his contributions, Thomas invites interested parties to contact the founders he has worked with to obtain their feedback, which reflects his commitment to excellence and transparency.
Education and Achievements
Thomas Petit’s academic foundation lays the groundwork for his professional endeavors, having studied a Master of Science (MSc) at emlyon business school. He has further honed his marketing acumen by completing the Growth Series at Reforge, an intensive program designed for professionals who seek to elevate their growth strategies. Additionally, he earned a Master’s degree in International Management during an exchange program at the Universidad de las Américas Puebla, broadening his global outlook and understanding of diverse markets.
His accolades are a testament to his hard work and dedication to the app community. Notably, in 2022, he received the prestigious App Growth Award for his outstanding contributions. These achievements signify not only his expertise but also his passion for the app industry and commitment to supporting fellow innovators.
Current Initiatives and Focus
Since embracing a remote and independent lifestyle in 2017, Thomas has channeled his focus primarily towards growth strategies specifically for B2C iOS applications, particularly in subscription models. Over the past five years, he has provided strategic guidance that prioritizes sustainable, ROI-positive growth, with a goal of empowering teams to become self-sufficient.
In his current role, he offers a portfolio of reputable clients, including well-known names like Lingokids, Deezer, RevenueCat, Mojo, Labhouse, MonkeyTaps, Asana Rebel, Drops, Deepstash, Play Ventures, and Appsflyer. His work involves not only consultancy but also mentoring early-stage app startups, allowing him to foster a community of visionary, bootstrapped entrepreneurs.
In addition to advising startups, Thomas extends his expertise through various channels, including content curation on platforms like madv.io and his Twitter handle @thomasbcn. He takes great joy in sharing free resources and content that support the growth of the app community, evidenced by his extensive collection of 100+ free tools and insights, which are available in the Public Speaker sections that are regularly updated.
Professional Contributions and Community Engagement
Throughout his career, Thomas has actively contributed to various organizations, demonstrating his leadership and commitment to the growth of the app ecosystem. His previous roles included serving as the Growth Advisor at multiple companies such as Monkey Taps, LABHOUSE, and Melba, as well as working as a consultant for prominent brands like Deezer and Lingokids.
His passion for education and mentorship has also seen him engage as a Mobile Growth Teacher, where he shared insights to build the next generation of marketing leaders. He has actively participated as a public speaker from 2014 to 2020, disseminating valuable knowledge and best practices in mobile marketing. These speaking engagements not only helped elevate his profile but also fostered collaboration within the app community.
Moreover, Thomas has leveraged his role as an investor-mentor for early stage startup ventures, cherishing the opportunity to guide and uplift emerging entrepreneurs, instilling a sense of innovation and resilience in them. He also offers his support and insights through various Slack channels and forums, keeping his communication lines open to aspiring founders and industry collaborators.
Conclusion
With a solid foundation in strategic marketing, data analysis, and product development, Thomas Petit stands out as a dynamic force in the B2C mobile app sector. His blend of experience, education, and a genuine passion for driving growth makes him an invaluable partner for startups and established companies alike. As he continues to provide actionable insights and guidance, Thomas is undoubtedly shaping the future of app marketing and community growth, dedicated to helping visionaries realize their potential and drive sustainable business success.
