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Thomas Steenburgh

Ralph Owen Dean

Thomas Steenburgh, also known as Tom Steenburgh, is the Ralph Owen Dean at Vanderbilt University's Owen Graduate School of Management, focusing on business-to-business marketing and sales.

Steenburgh collaborates with companies to address real-world business challenges, sharing his research insights at academic conferences and corporate events. He co-founded the Thought Leadership on the Sales Profession conference to promote dialogue among top academics and senior sales executives.

His research covers vital growth strategy topics like the impact of incentives on salespeople's motivation, the utilization of sales and marketing strategies for earnings management, and the commercialization of innovative products. Steenburgh's academic work has garnered prestigious awards, including the Neil Rackham Research Award and the Louis W. Stern Award for his contributions to distribution channel literature.

Prior to his role at Vanderbilt, Tom held positions at the University of Virginia Darden School of Business, where he served as the Richard S. Reynolds Professor, Senior Associate Dean, and Associate Dean, overseeing various programs and courses.

Steenburgh's educational background includes a PhD in marketing from Yale University, an MA in statistics from the University of Michigan, and a BS in mechanical engineering from Boston University. He has also taught at Harvard Business School, developing courses in business-to-business marketing and sales.

Tom Steenburgh's case studies are widely used in leading business schools globally, with his Hubspot case forming part of the prestigious HBS Premier Case Collection. His expertise and influence in the field of sales and marketing have left a lasting impact on academia and practice.

Highlights

Q&A: Vanderbilt University's Owen Graduate School of Management Dean Thomas Steenburgh on the future of busine - The Business Journals
Q&A: Vanderbilt University's Owen Graduate School of Management Dean Thomas Steenburgh on the future
Why It's So Hard to Sell New Products - Harvard Business Review
Thomas Steenburgh
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Location

Charlottesville, Virginia, United States