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Tia Newcomer

CEO | Board Member | Transformative Leader | Commercial Value Creation | Go To Market Expert | Brand Strategist

Tia Newcomer is an experienced healthcare leader and board member who currently serves as the CEO of CaringBridge, a nonprofit organization that provides a free communication platform for family caregivers and their loved ones during health journeys.12

Professional Background

Tia joined CaringBridge as CEO in 2021, where she leads all operations to support the organization's vision of ensuring no one goes through a health journey alone.1 Prior to this role, she held executive positions in various healthcare and technology companies, including:

  • Chief Commercial Officer at Generate Life Sciences
  • Executive roles in women's healthcare and infertility sectors
  • Positions at companies such as Hewlett Packard, Frito Lay, Clorox, and Revlon23

Education and Board Memberships

Tia holds a BA in Journalism and Mass Communications from the University of Nebraska-Lincoln.2 She serves on several boards and committees:

  • Board of Directors at CaringBridge
  • Independent board member for Inherent BioSciences, a biotechnology company
  • Advisory Committee member for the American Cancer Society National Breast Cancer Roundtable
  • Member of the Dean's Advisory Board for the University of Nebraska College of Journalism and Mass Communications13

Recognition

Tia was recently selected as one of the Top 100 People to Know in 2023 by Twin Cities Business.4

CaringBridge Leadership

Under Tia's leadership, CaringBridge has experienced two consecutive years of unprecedented revenue and impact growth. She has focused on transforming the organization while building on its 25+ year legacy.1

Tia Newcomer's LinkedIn username is tianewcomer, as mentioned in the query.

Highlights

Jul 16 · linkedin

Keeping it Real Monday... no job is too small for a CEO. No job.

It started in one of my first roles out of college with Frito-Lay. It was required for all new hires to spend a week on a route truck. 3:00am dock call time. Load the truck, ride the route, stock, sell, hear from the customer. In stores large (Safeway) to small (we called them mom & pop convenience stores).

I would later learn from Walmart the term, "Eat what you cook." And I later coined my own phrase, "Wall of Reality." Everyone from CEO to manager level was mandated to go out at least once a quarter with the front line (cashiers, stockers, janitors, call center reps, etc.). It made us all better leaders. Better decision makers.

It's important to feel, hear, and see what your end user needs. What they see. And to make it personal.

From CEO to the front line.

And this is acute for me right now as we are in post migration of 17+ years of CaringBridge pages. Experiences. Lives touched.

It's personal.

Especially because we didn't get it all right. Despite months of testing and dress rehearsals.

The entire team is working long hours to rapidly fix what is broken because we know the overwhelm our CaringBridge users are feeling. They trust CaringBridge.

So tonight I do my small part. Sending our Quarterly Gratitude Report with a personal touch. Because what we do at CaringBridge doesn't exist without our users and donors.

No job to small. Not the CEO stuffing envelopes for our quarterly gratitude report. ✅ Not the CEO personalizing said letters. ✅ Not the CEO mailing letters. ✅

CaringBridge team, we've got this.

To all our CaringBridge users, we've got you. 💓 Thank you for your grace. #leadership #CEO #customercentric #eatwhatyoucook

May 22 · linkedin

This.👇🏽

Meet Jeff Winston and Kristin Winston. Their positive energy and light kicked off our quarterly all staff in person week at CaringBridge.

And on Jeff’s ampuversary. To the day.

We were honored. Humbled. Moved. Thank you for sharing this milestone day with us.

Kristin posted an update on CaringBridge after she and Jeff left the office. A few powerful excerpts:

We’ve all read CaringBridge stories before, but I’ve never considered their use. Well, let me tell you some of the great benefits this page has brought us.

  1. Most days I spent 12 hours in the hospital alongside him. In addition to having updates to post, sometimes I just needed to speak what was on my heart. It was cathartic to share both his and my point of view in what we were going through. I wanted to share the details and reality of what we were experiencing. I wanted to share the highs and the lows of each day. I wanted to share our next steps, and what the path was to getting him home. I was able to do this (and still appreciate continuing to do so now, a year after the fact!)

  2. The rough days were just that…. Rough. He slept a lot. That meant having visitors wasn’t always ideal.  We had people show up unannounced, and at times that were the worst that anyone could have unknowingly picked. There were days he didn’t even want any family there aside from myself. This site was a way for us to let everyone know what he was up for on any given day.

  3. As our GoFundMe and Meal Train® sites were created, it was really helpful to have everything linked to our CaringBridge page. You could direct people to our page, and when wondering how they could help, they could see those opportunities and offer their time or money with those outlets.

  4. After Jeff was home and recovering, he eventually spent time reading through the journal entries. There were so many things he didn’t remember. Some things jogged his memory, and other stories helped fill in some of the gaps during his hospital stay. I think it also gave him insight into what it was like from a caregiver’s point of view to be in the hospital while also trying to manage things at home.

  5. One of the most remarkable things that came from all of this was the connections made through… CaringBridge. The angel of a nurse who stopped to help Jeff and apply the tourniquet found our story and connected with me on Facebook. Not only was she able to follow along in his journey with our updates, but it also paved a way for us to all meet in person earlier this month.

  6. While trying to replan our wedding, I dreaded contacting our vendors. Being so close to the date, we knew it would be a long shot to have any financial relief. Upon contacting them, some of them had already seen our story. Others we shared the link to our CaringBridge site. Whatever their reasoning, we were extended so much grace with our vendors… I can only imagine publicly sharing our story on CaringBridge played some part in their generosity & kindness.🫶🏼

Related Questions

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Tia Newcomer
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Location

Minneapolis, Minnesota, United States