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Tien Tzuo

Founder and CEO, @Zuora. Best Selling Author of "Subscribed"

Tien Tzuo is the co-founder and current CEO of Zuora, a leading company in the Subscription Economy. He took Zuora public in 2018 and has been instrumental in advocating for the shift to customer-centric, subscription-based business models across industries. Tien is also the author of the book 'SUBSCRIBED: Why the Subscription Model Will Be Your Company's Future - and What to Do About It'.

Zuora, under Tien's guidance, offers cloud-based software that allows companies worldwide to transition successfully to subscription-based business models. The company serves over 950 clients in various sectors across more than 30 countries.

Tien Tzuo holds an MBA from Stanford University Graduate School of Business and a BS in Electrical Engineering from Cornell University. His extensive professional experience includes roles like Speaker at BigSpeak Speakers Bureau, Chief Executive Officer at Zuora, Board Member at Vonage, among others. He has also served in high-level positions at organizations like salesforce.com, CrossWorlds, and Oracle Corporation.

Highlights

Aug 9 · linkedin

The Starbucks pre-paid card is great -- it makes it super easy for me to grab a Venti Pike. Which makes me wonder -- could this model work for news sites?

I wonder what Ken Houseman thinks.

#subscribed #subscribedweekly #totalmonetization #monetization The New York Times The Economist Financial Times Nikkei #media #news #paywalls The Telegraph USA TODAY

Jul 30 · linkedin

What should Netflix do? Ads? Unbundle? Annual Plans? Kill the binge?

A great discussion with Nick Cherrier of the Subscribed Institute.

#subscribed #subscriptioneconomy #streaming #streamingmedia #pricingstrategy

Tien Tzuo
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Location

San Francisco, California, United States