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Tien-Wei Huang
Head of Growth at Goldin, previously: Twitch, Zynga, Tagged…
Professional Background
Tien-Wei Huang is a distinguished leader in the field of growth and marketing, renowned for his exceptional skills and extensive experience in user acquisition, retention strategies, and overall marketing excellence. Currently serving as the Head of Growth at Goldin, Tien-Wei drives innovative growth strategies and leverages data to propel the company forward in a competitive market. His role allows him to harness his passion for marketing and growth, making substantial impacts on the company’s trajectory.
Before taking on his executive role at Goldin, Tien-Wei amassed a wealth of experience in the tech and gaming industries. His background includes pivotal roles such as the Director of Growth Marketing at Twitch, where he played a key role in shaping marketing strategies and optimizing user experiences. His insights helped expand Twitch's user base significantly during his tenure, showcasing his ability to analyze market trends and adapt to changes swiftly.
In addition to his instrumental role at Twitch, Tien-Wei served as the Senior Director of Marketing at Super Evil Megacorp, where he focused on user acquisition and retention. His leadership in this role was pivotal in launching successful marketing campaigns that engaged users and retained their loyalty, demonstrating his deep understanding of customer behavior and preferences.
Prior to joining Super Evil Megacorp, he contributed to various esteemed organizations, including if(we), where he held the position of Senior Director of Marketing focusing on user acquisition and retention CRM. His approach to marketing at if(we) set a benchmark for communication strategies designed to enhance user loyalty.
His career also includes significant time at KIXEYE as the Director of Marketing, focusing on retention and customer relationship management (CRM), where he introduced creative retention strategies that significantly improved user engagement and satisfaction levels. Tien-Wei's penchant for effective communication and innovative marketing solutions has repeatedly resulted in successful user retention campaigns throughout his career.
Starting off in the gaming industry, he shaped marketing strategies as Sr. Retention Marketing Manager at Zynga Games. There, Tien-Wei’s insights into the gaming community enabled the formulation of targeted marketing approaches that resonated deeply with users. He had also earlier sharpened his skills as Email Marketing Manager at Zynga, where his initiatives laid the groundwork for successful email campaigns that drove user engagement.
In addition to these prominent roles, Tien-Wei has a solid foundation in online marketing, having served in positions like Sr. Online Marketing Project Manager at AAA and Online Marketing Manager at Blue Shield. His diverse experiences across various sectors have equipped him with a comprehensive understanding of different audiences and market environments.
Education and Achievements
Tien-Wei Huang is a proud alumnus of the University of Virginia, where he earned his Bachelor of Arts in Economics. His educational background endowed him with a robust analytical framework and a broad understanding of economic principles, which have significantly contributed to his ability to make strategic decisions throughout his professional career. The University of Virginia is renowned for fostering a culture of academic excellence and critical thinking, attributes that have distinctly shaped Tien-Wei's approach to marketing and growth strategies.
His impressive career has led him to numerous accomplishments, including building high-performance marketing teams and implementing data-driven strategies that have significantly increased user acquisition and retention in each organization he has worked with. Tien-Wei has readily embraced emerging trends in technology and digital marketing, ensuring that he remains at the forefront of industry advancements.
Through his leadership and expertise, Tien-Wei has helped shape the trajectory of several high-profile tech companies in the gaming and streaming industries. His ability to cultivate customer relationships and create meaningful engagement strategies has garnered respect and admiration from peers and within the industry.
Achievements
Throughout his career, Tien-Wei Huang has achieved several notable milestones that highlight his strategic thinking, leadership abilities, and marketing expertise. While at Twitch, he successfully implemented growth marketing campaigns that resulted in a substantial increase in new users and retention, positioning the platform as a leader in the streaming industry.
At Super Evil Megacorp, Tien-Wei's marketing strategies played a crucial role in launching several successful gaming titles that attracted a loyal player base, demonstrating his adept understanding of the gaming community and user engagement practices. His innovative strategies at if(we) also paved the way for enhanced user experiences, with a marked improvement in customer satisfaction and app engagement metrics, solidifying his reputation as an expert in retention marketing.
His work at Zynga was equally transformative, where he was instrumental in developing and executing marketing initiatives that not only retained existing users but also attracted new players to their games, leading to record engagement rates and revenue growth.
Tien-Wei's impressive portfolio of work serves as a testament to his commitment to excellence and relentless pursuit of growth opportunities. His career path reflects dedication and strategic foresight in the dynamic landscape of digital marketing and growth management, earning him a respected place among marketing professionals in the technology and gaming industries.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.