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Tiffany Fiedler

Pizza Slinger

Tiffany Fiedler is the CEO and founder of Skinny Bitch Pizza, a Los Angeles-based company specializing in gluten-free, cauliflower-crust pizzas marketed as a healthier alternative to traditional options.12

Background

Fiedler developed a passion for pizza through her father, who worked in a pizza shop during her childhood. This early exposure instilled in her a deep understanding of pizza-making techniques, which she later leveraged to create her brand.2 She holds a degree from the University of Michigan.1

Entrepreneurial Journey

Fiedler’s entrepreneurial path was not premeditated. She attributes her business ventures to her ADD, which she describes as driving her unconventional approach to problem-solving.2 Skinny Bitch Pizza emerged from her desire to challenge the male-dominated pizza industry by offering a feminine aesthetic (notably pink branding) and healthier options like turkey pepperoni and part-skim mozzarella.2

Business Model

  • Product Focus: Cauliflower-crust pizzas that are gluten-free and lower in carbs/calories than traditional options. The menu avoids strict dietary restrictions (e.g., vegan/paleo) to maintain broad appeal.2
  • Branding: Intentionally feminine design (e.g., pink packaging) resonated with women but unexpectedly attracted a 50/50 gender split in customers.2
  • Delivery-First Strategy: Operates as a "virtual restaurant" in cloud kitchens, focusing exclusively on delivery and pickup.23

Future Goals

Fiedler aims to expand Skinny Bitch Pizza beyond Los Angeles, maintaining its delivery-only model while exploring new menu items like appetizers and desserts.2 The brand’s mission centers on making healthier pizza accessible without sacrificing flavor or fun.2

Highlights

Sep 28 · pmq.com
Pretty in Pink: Meet the Woman Behind Skinny Bitch Pizza
Skinny Bitch Pizza - WestwoodWestwood
Apr 8 · yelp.com
SKINNY BITCH PIZZA - CLOSED - Updated February 2025 - Yelp

Related Questions

What inspired Tiffany Fiedler to start Skinny Bitch Pizza?
How did Tiffany Fiedler's background influence her entrepreneurial journey?
What makes Skinny Bitch Pizza's cauliflower crust unique?
How has the response been to Skinny Bitch Pizza's feminine branding?
What are Tiffany Fiedler's future plans for Skinny Bitch Pizza?
Tiffany Fiedler
Tiffany Fiedler, photo 1
Tiffany Fiedler, photo 2
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Location

Santa Monica, California