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Tiina Aardemae
Associate Director | Mobility Solutions
Tiina Aardemae is an Associate Director in Guidehouse's Energy, Sustainability & Infrastructure segment, where she is a member of the Mobility Solutions Team.1 With over 15 years of experience in energy and the built environment, Tiina specializes in several key areas:
Areas of Expertise
- Managing nationwide EV/EVSE impact and process evaluations
- Fleet targeting
- EV adoption and infrastructure
- Load forecasting
- Managed charging
- EV infrastructure strategy and design for utilities and government
Professional Background
Before joining Guidehouse, Tiina worked on notable projects in the electric vehicle industry:
- Collaborated with BMW and PG&E on the OEM-based ChargeForward managed charging pilot
- Focused on customer engagement, load shifting, and renewable energy signals
Prior to her work in transportation and energy, Tiina:
- Served as a distribution grid planner
- Supported numerous utilities on energy efficiency program implementation
Skills and Qualifications
Tiina is recognized as a technical project manager and energy consultant with expertise in:
- Product management
- Technical innovation
- Data analysis2
Her role at Guidehouse involves providing support to State & Local Government clients with EV infrastructure deployment.3
Tiina's diverse background and extensive experience in the energy and transportation sectors make her a valuable asset in addressing the complex challenges of electric vehicle adoption and infrastructure development.
Highlights
I'm excited to see BMW's ChargeForward report get published! I had the opportunity to work with the incredibly talented teams at BMW and UC Berkeley on this report, which summarizes the findings from BMW's 3-year smart charging electric vehicle program. This was a unique automaker-utility partnership that was also one of the largest smart charging programs ever (over 400 real EV drivers in Northern California).
We'll need more programs like this at scale if we want to integrate renewables into the grid and electrify our transportation sector. This report offers insight for future programs, and is a stepping stone to bi-directional charging and vehicles as a grid resource.
BMW's Adam Langton and Alissa Harrington spearheaded the effort, and I'm grateful for getting a chance to work with them on the tail end of the program as well as this report --- such an incredible learning experience!
#BMW #mobility #electrification #telematics #electricvehicles #EVcharging #smartcharging
Had fun presenting the #internetofthings at MEEA's energy codes conference this week! Here's a link to the whitepaper my colleague Wesley Whited wrote, which the presentation was based on:
