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Till Faida

Co-founder and ex-CEO at eyeo GmbH

Till Faida is the co-founder and former CEO of eyeo GmbH, the company behind the popular ad-blocking software Adblock Plus.12 He has extensive experience in entrepreneurship, online advertising, product management, and startup development.1

Career at eyeo

Faida co-founded eyeo in 2011 along with Wladimir Palant.6 As CEO, he played a crucial role in developing and promoting the company's ad-filtering technology, which powers some of the largest ad blockers on the market, including Adblock Plus and AdBlock.2

Under Faida's leadership, eyeo focused on establishing a balanced and sustainable online value exchange between users, publishers, and advertisers.2 The company's initiatives include:

  • Developing ad-filtering technologies
  • Creating the Acceptable Ads Standard, which reaches over 225 million users
  • Implementing privacy solutions like Crumbs

Transition and Current Role

In May 2022, Faida transitioned from his role as CEO to join eyeo's board.2 This strategic move was made to support the company's shift towards a more business-to-business focus and its ambitious goal of reaching one billion users worldwide.2

Philosophy and Vision

Faida's vision for eyeo centers on finding a balance between user satisfaction and publisher revenue.4 He advocates for:

  • Unobtrusive ad experiences that don't interrupt user activities
  • A fair value exchange in the online ecosystem
  • Protecting the internet as a global public resource where high-quality content is both profitable and accessible

Social Media Presence

Till Faida maintains a professional presence on various social media platforms:

  • LinkedIn: His username is till-faida-2480483a3
  • Twitter: He can be found under the handle @tillfaida5

On these platforms, Faida continues to share insights about the ad-blocking industry and eyeo's developments.

Highlights

Nov 29 · youtube.com
Ads Interrupted: Eyeo's Till Faida on Striking the Right Chord with ...
Ads Interrupted: Eyeo's Till Faida on Striking the Right Chord with ...
Frank Einecke, former Google Senior Executive, is eyeo's new CEO ...
May 11 · wsj.com
Adblock Plus Chief Till Faida Says Consumers Are Fed Up With ...

Related Questions

What inspired Till Faida to start eyeo?
How did Till Faida transition from CEO to the board at eyeo?
What are some of Till Faida's key achievements at eyeo?
How does Till Faida's background influence his approach to online advertising?
What challenges did Till Faida face while leading eyeo?
Till Faida
Till Faida, photo 1
Till Faida, photo 2
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Location

Oldenburg, Lower Saxony, Germany