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Tim Armstrong

Freelance Videographer - timarmstrong.nz

Tim Armstrong is an Auckland-based video freelancer with a diverse skill set covering directing, producing, camera operating, editing, motion graphics, animation, visual effects, sound recording, and graphic design.

He is equipped with top-of-the-line gear including Sony PXW-FS7 and Canon C100 cameras, DJI Ronin and DJI OSMO+ stabilizers, DJI Phantom 4 drone, a variety of prime and zoom lenses, Sennheiser EW 112-P, and Rode NTG3 for sound recording.

Having studied BMS, Marketing, and Accounting at The University of Waikato, Tim has a solid educational background to support his professional endeavors.

Tim Armstrong has held various significant positions in organizations such as NOVA Entertainment, Customer Data Institute, IAB Australia, Armstrong Consulting, Origami TV, Switch Media, Big Mobile, Nine Entertainment Co., and nzXsports.com Ltd, showcasing his expertise and experience in digital product, technology, data, advertising, marketing, operations, and more.

Highlights

Sep 12 · linkedin

𝐂𝐚𝐝𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧

In the midst of digital transformation, it's not just the tools you choose that matter, but the tempo and progression of the initiatives. Too often, organisations focus solely on the 'what' of digital transformation, neglecting the crucial 'how' and 'when'.

Cadence in digital transformation is about establishing a consistent, sustainable rhythm of change. It's the heartbeat of your transformation journey, ensuring that:

⏺ Changes are absorbed and normalised before the next wave ⏺ Teams don't suffer from change fatigue ⏺ ROI can be measured and realised at regular intervals ⏺ Course corrections can be made without derailing the entire process

Progression, on the other hand, is about the logical sequencing of your transformation initiatives. It ensures that:

⏺ Foundational elements are in place before building advanced capabilities ⏺ Quick wins build momentum and secure continued buy-in ⏺ Dependencies are addressed in the right order ⏺ The organisation's capacity for change grows over time

Together, cadence and progression create a transformation rhythm that's both powerful and sustainable. Think of it as interval training for your organisation – periods of intense change followed by consolidation and embedding.

But finding this rhythm isn't easy. It requires:

⏺ Clear strategic vision to guide the sequence of changes ⏺ Honest assessment of your organisation's change capacity ⏺ Flexible planning that can adapt to internal and external shifts ⏺ Strong change management to keep everyone in step

Remember, digital transformation is a marathon, not a sprint. The organisations that succeed are those that find their sustainable pace and stick to it, progressively building their capabilities and culture.

As you orchestrate your digital transformation, ask yourself: Are you conducting a well-paced symphony, or a chaos? Are you progressing logically, or running before you can walk?

What's been your experience with pacing digital transformation? How do you balance the urgency of change with the need for sustainability?

#DigitalTransformation #ChangeManagement #BusinessStrategy #OrganisationalChange #Culture

Sep 1 · linkedin

The Critical Foundations of Retail Media Success - Building for the Future

As the retail landscape continues to evolve, retail media networks have emerged as a game-changing opportunity for retailers and brands alike. But success in this space isn't just about launching a platform – it's about building strong foundations. Here's why getting the basics right is crucial:

𝗗𝗮𝘁𝗮 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: The backbone of retail media, a robust data infrastructure is non-negotiable. It's not just about collecting data; it's about organising, cleaning, and activating it effectively. Without a solid data foundation, personalisation falls flat, and targeting becomes guesswork.

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗦𝘁𝗮𝗰𝗸: Powering seamless experiences your tech stack needs to be both powerful and flexible. It should seamlessly integrate with existing systems while being agile enough to adapt to future innovations. The right technology foundation ensures scalability and enables you to offer cutting-edge trading and targeting capabilities.

𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗮𝗻𝗱 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Building trust with great data comes great responsibility. A strong foundation in privacy practices and compliance measures is essential. It's not just about meeting regulations; it's about building trust with both shoppers and advertisers.

𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Breaking silos in retail media touches multiple departments – from e-commerce and marketing to IT and finance. Establishing a foundation of cross-functional collaboration ensures that your retail media network aligns with overall business objectives and leverages diverse expertise.

𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Proving value through robust measurement capabilities are the bedrock of any successful retail media network. They not only demonstrate ROI to advertisers but also provide insights for continuous improvement. Investing in strong analytics foundations pays dividends in the long run.

𝗧𝗮𝗹𝗲𝗻𝘁 𝗮𝗻𝗱 𝗦𝗸𝗶𝗹𝗹𝘀𝗲𝘁𝘀: The human element is crucial, don't underestimate the importance of having the right team. Building a foundation of diverse skills – from data scientists to ad operations specialists – is crucial for navigating the complex retail media landscape.

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: The north star above all, a strong foundation in customer-centricity is key. Retail media should enhance, not detract from, the shopping experience. This mindset should be at the core of every decision.

Remember, in the fast-paced world of retail media, it's tempting to rush to market. But those who invest time in building strong foundations will be best positioned for long-term success and innovation.

What foundational elements do you see as critical for retail media success?

#RetailMedia #Ecommerce #DataFoundations #RetailTransformation #AdTech #CustomerTechnology

Tim Armstrong
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Location

Greater Sydney Area