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Tim Geenen

Managing Director, Addressability Europe at LiveRamp

Tim Geenen is a seasoned professional in the Marketing & Advertising industry, boasting over 15 years of experience. As the CEO and co-founder of Rayn, he leads the way in privacy-preserving technology utilizing synthetic data for predictive audience creation. Prior to Rayn, Tim co-founded Faktor, a privacy tech company acquired by LiveRamp, where he took on the role of Managing Director, Addressability Europe. His expertise extends to leadership positions at GroupM and Improve Digital, focusing on strategy, innovation, and partnerships.

Highlights

Jul 24 · linkedin

"Cookies, Birds, Cookieless, Sandbox, TRUE/FALSE. The boolean logic behind the cookie debacle has been an interesting one."

"In essence, a privacy sandbox is an interesting and innovative concept. A centralised mechanism that takes care of privacy functionality so that all users (both consumers and companies) can have the same experience."

After 20 years of dealing with cookies, I felt compelled to write down my thoughts on the news from this week...

Apr 9 · linkedin

Live from the Navigating Digital Horizons event from Epsilon & Publicis Groupe in Amsterdam this morning. Talking about brand strategies in a cookieless world and acknowledging there is no silver bullet. New skills, new architecture, new metrics, new expectations…

On stage: Ali Diouri (thanks for the invite!), Arjen Heida, Dorine van Mullem, Wendy Pouw and Rayn HQ’s Geri Kirovska.

Tim Geenen
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Location

Amsterdam, North Holland, Netherlands