Suggestions
Tim Kachuriak
CEO & Founder | Board Member | Entrepreneur | Philanthropist
Tim Kachuriak is a prominent figure in the nonprofit and fundraising sector. He is the founder and Chief Innovation and Optimization Officer of NextAfter, a fundraising research lab, consultancy, and training institute that works with charities, nonprofits, and NGOs to help them grow their resource capacity.16
Professional Background
Kachuriak is a member of the Forbes Nonprofit Council, where he contributes his expertise on fundraising and nonprofit management.13 He joined the council in October 2023 and has since published articles on topics such as self-funding for nonprofits and integrated fundraising strategies.14
Expertise and Focus
Tim Kachuriak is known for his obsession with understanding what inspires people to give.2 His work at NextAfter involves:
- Conducting market studies and original research on online fundraising
- Providing evidence-based resources for nonprofit fundraisers
- Offering data-driven training and certification courses on digital fundraising optimization1
Other Roles and Affiliations
In addition to his primary role at NextAfter, Kachuriak holds several other positions:
- Co-founder and board member for the Human Coalition
- Board member for Global Christian Relief
- Advisory Board Member for the SMU Digital Accelerator
- Advisory Board Member for B Generous
- Advisory Board Member for the Blackbaud Institute for Philanthropic Impact1
Academic Involvement
Kachuriak also teaches a graduate-level fundraising course, demonstrating his commitment to education in the nonprofit sector.5
Tim Kachuriak's LinkedIn username is indeed timkachuriak, and his profile reflects his extensive experience and connections in the nonprofit world.2
Highlights
Dear Conference Organizer:
We don’t want to use your stupid conference-branded PowerPoint template.
Sincerely,
Every Speaker Everywhere
Picture this...
You’re all set to make a donation to an organization that you care a lot about.
You’re on the donation form.
You’ve made it this far. 🎉
Just a few more clicks and your donation will be complete.
But wait… ❗️
What’s that at the top? 🤔
A navigation bar beckoning you to explore elsewhere. Suddenly, your focus wavers, and your intention to donate gets diluted.
Ooooh look…. it's a blog! That’s cool. Let me check it out. ⤴️
Click.
This is a classic example of 𝐜𝐨𝐧𝐟𝐮𝐬𝐢𝐨𝐧 𝐟𝐫𝐢𝐜𝐭𝐢𝐨𝐧— any unexpected items such as navigation bars, competing calls to action, distracting links, and messages that are not related to the giving experience.
We wanted to test and see how an unexpected item on a donation form affected donations.
So, we removed the navigation bar on the donation form.
The results? Though it was a small sample size, the organization saw 𝐧𝐞𝐚𝐫𝐥𝐲 𝐚 𝟐𝟎𝟎% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐝𝐨𝐧𝐚𝐭𝐢𝐨𝐧𝐬 by simply removing the bar on top of the form.💲
So take a look at your current donation form. Is the navigation bar there?
If so, test what happens when you remove it and let us know the results!
#OnlineFundraising #DonationFormOptimization #Fundraising #FundraisingTips #NextAfter
