Suggestions
Tim Mihok
Customer Success Executive ▷ Sr Dir Global Strategic Services ▷ Global Ops Management ▷ Network Quality ▷ Trust & Safety
Tim Mihok is an influential and results-oriented Customer Success Executive known for simplifying processes and driving team engagement to achieve exceptional results for enterprises, vendors, and partners.
He excels in driving revenue growth through data-driven decision-making, aligning operations with corporate strategy, and empowering teams with tools to succeed.
With a background in Bachelor of Arts from Humboldt State University, Tim has held key positions at Yahoo, including Senior Director Global Strategic Services, Senior Director America's Ad Operations, and Sr Regional Manager Account Management & Operations.
Highlights
I am eagerly anticipating the calculations that are forthcoming totaling the investments that publishers and marketers have made over the course of the last 4 years in trying to respond to a cookieless ecosystem. Platforms, people, testing, formats, targeting (federated cohorts vs. individual personas) etc. have all scaled up to meet the anticipated needs of this move first announced by Google in early 2020. Is all of this for not? I don't think so. There will be lessons that can be taken from this effort but I highly doubt the return will be worth the investment made. Privacy and data integrity are still very important and relevant to consumers who must navigate an increasingly complex web of digital touch points each one attempting to leverage one's data for material gain. Publishers and marketers who can prove to consumers they value these same attributes will win in the end. I believe those that can apply the learnings of the last 4 years to a world where cookies remain will have a competitive advantage, at least in the short term, and should win share. Not for nothing but Google could have made this decision 2 years ago when the first of many delays regarding the deprecation of cookies was announced.
Here is a really quick read which I found quite interesting. The article draws a conclusion and paints a cautionary theme about trying to emulate some of the titans of business (Bezos, Buffet etc.) and rather encourages you to seek out the repeatable practices they built their success upon. Check it out.
