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Tim Parr
Founder / CEO at CADDIS
Tim Parr is the Founder and CEO of CADDIS, a lifestyle brand established in 2014 that focuses on eyewear for individuals aged 40 and older. CADDIS aims to challenge societal norms regarding aging, promoting the idea that getting older should be embraced rather than avoided. The brand's philosophy is encapsulated in its "anti-anti-aging" approach, which seeks to redefine perceptions of aging and create products that resonate with this demographic.25
Professional Background
Tim has a diverse entrepreneurial background, having previously founded several companies:
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Swobo: Initially launched in 1991, this cycling brand became known for its counter-culture appeal and was pivotal in creating the alternative cycling category. Tim returned to Swobo in 2007, where he significantly increased revenue and expanded product lines.15
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Parr Goldman & Byrne: From 2002 to 2007, he served as the Founder and President of this brand strategy firm, helping various clients enhance their customer branding experiences.13
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WaterGirl Inc.: As General Manager at Patagonia's surf brand from 1999 to 2001, Tim revitalized the WaterGirl line, making it a top seller in Patagonia's catalog within 14 months.15
Education
Tim graduated from the University of California at Santa Barbara, where he studied Geography from 1987 to 1991.15
Additional Ventures
In addition to his entrepreneurial endeavors, Tim has shared his expertise through lectures at prestigious institutions like Stanford School of Design and the California College of Arts. He also pursued a passion for music by forming a bluegrass band and touring across the Western United States.246
Tim Parr's work with CADDIS reflects his commitment to authenticity and innovation in marketing, particularly in addressing the needs and experiences of an often-overlooked demographic.
Highlights
Many thanks to Ken Pilot and his excellent podcast, "The Retail Pilot". Give Ken a review and a follow....always great talking. Thanks Ken!
More lessons with Yvon Chouinard: Early morning we were hauling three barrels of Yak manure into his panel van, in the rain, early morning, before surf. Rumour was Yak manure was great compost.
Yvon: "Every time we do something good for the environment, and Patagonia donates money, Patagonia makes more money." Me: (dumb nervous laugh) Yvon: "I'm serious. Not some of the time...every time. People just can't figure it out and it's so simple." Me: "You do realize that is the most punk rock thing ever?" Yvon: (No comment..the analogy was lost in translation) Coming from a person who just gave Patagonia away to the Earth, no one will question his motives with that statement. Giving back is good for business, and the programs companies support.
Caddis gives back in the form of music education. We donate a % of all sales to Music Farming, an organization we helped create. Caddis wants both kids and adults to have access to music education across the U.S.
I wish I was taking better notes Yvon, but maybe the discussions in the shitty (literally) panel van stick because I didn't.
www.caddislife.com www.musicfarming.org
