Suggestions
Tim Sarrantonio
Director of Corporate Brand
Tim Sarrantonio is a dedicated professional with a strong background in non-profit work, specializing in database management, grant writing, office organization, writing, speaking, and networking. With a proven track record of raising over $3 million for various causes, Tim has held key positions in organizations, managed committees, and presented at academic forums and conferences.
Tim's educational background includes an M.A. in History and Education from Teachers College, Columbia University, an M.A. in Culture and Colonialism from the National University of Ireland, Galway, and a B.A. in History from the State University of New York College at Plattsburgh. His academic pursuits have equipped him with a solid foundation for his career in the non-profit sector.
Having served in various roles, such as Director of Corporate Brand, Head of Partnerships and Business Development, Director of Strategic Partnerships, and more at Neon One, Tim has demonstrated expertise in building coalitions, managing partnerships, and driving business growth. He has also contributed as Vice President on the Board of Directors for organizations like Reading With Pictures and The Neo-Futurists.
In addition to his professional roles, Tim has worked as a Development Associate, Outreach Coordinator, and Grant Writer/Administrative Assistant at different organizations, showcasing his versatility and dedication to supporting causes that improve people's lives. Tim's commitment to advancing non-profits through effective strategies and impactful initiatives sets him apart in the industry.
Highlights
One of the best partnerships that Neon One has developed is with the National Council of Nonprofits.
It's because of the powerful on the ground insights we can provide each other around our respective expertise areas.
That's why I am encouraging you to take the time to read through the sobering but critical survey results that they compiled on the non-profit workforce.
💰 Salary competition was the most frequently cited challenge, having been identified by nearly three out of four respondents (72.2%).
🫗 Two-thirds of those completing the survey (66.3%) named budget constraints/insufficient funds as a factor, which, of course, impacts salary competition.
🥵 More than half (50.2%) pointed to stress and burnout.
🏩 One out of five respondents (20.6%) identified challenges caused by government grants and contracts as a major cause of nonprofit workforce shortages.
🐣 The lack of available, affordable child care continues to be a major problem impacting recruitment and retention, according to 14.6% of respondents.
Even though much of the work that we do at Neon One focuses on the revenue generation side of things, I never ever ever forget that the actual reason donations come in is because there's a mission that people want to work for.
If we can't create an environment that is supportive of that work, then there will be nothing to donate to within 50 years.
This week I'll be reporting back on the brand work I've been overseeing for Neon One to help evolve our positioning and messaging to better match our company strategy.
There's not a ton of concrete guidance on executing this type of process, so I outline some of the foundations for approaching this.
Each day this week, I will unpack a part of the process in more detail. This is by no means a comprehensive report back, but since we're winding down the research and development portion of the project and shifting towards the next milestones, I wanted to share how I did things if it helps others in this process.
✅ First is defining what is brand and hence the assets and ecosystem participants needed to build brand ✅ Second is the research phase itself, which had very few practical frameworks unless you paid a ton of money. So I'll share my interview process that I know works well ✅ Third is taking the bets you want to make on brand and putting them into an actionable plan. I'll touch on how I'm doing that
I will thank the broader community of support I've leaned on throughout the past several months in my posts this week. Still, I would not have been able to correctly map this journey without the intellectual path laid out by Marty Neumeier in his indispensable books and the tactical insights and validations I gleaned by joining the Exit Five community that Dave Gerhardt has put together.
Practically speaking, I present my vision of our evolution to our senior leadership team next week, and most importantly, I am beginning our brand workshops planning process with our Brand Champions Committee this week.
I'll continue to share any practical wisdom I glean as I learn to be a better brand directory. What questions do you have that I can get into nerdy detail about?
