Suggestions
Tim Soulo
CMO @ Ahrefs / Learn the marketing philosophy which helped us cross $100m in ARR.
Tim Soulo is the Chief Marketing Officer (CMO) and Product Advisor at Ahrefs, a Search Engine Optimization (SEO) tool provider.245 He has held this position since April 2015.1 Soulo has been a notable contributor to the SEO and digital marketing industries for over 12 years.4 Ahrefs has grown significantly under his leadership, becoming a major player in the digital marketing sector with over $100 million in annual recurring revenue.6
Soulo has shared his insights at various digital marketing conferences and through blog articles on the Ahrefs blog.3 His data research studies have been cited by online publications such as Inc, Techcrunch, and Venturebeat.45
Before joining Ahrefs, Soulo held several marketing positions1:
- Blogger/Founder at BloggerJet (June 2011 - January 2016). During this time, he launched and sold two WordPress plugins: TweetDis.com and ContentUpgradesPRO.com.1
- Marketing Manager/Product Manager at Mediaget (October 2013 - March 2015).1
- Marketer at TemplateMonster.com (November 2010 - October 2013).1
- SEO/SMM & Project Manager at FlashMint (October 2009 - August 2010).1
- Technical Support Specialist at Hostopia (June 2004 - October 2009).1
Soulo earned a specialist degree in Security of Information from the Ukrainians'kij Deržavnij Mors'kij Tehnicnij Uniwersitet im. 'Admirala Makarova' (2003-2008).1
Highlights
"Vibe marketing" used to be an insult to our community. And I was publicly trashing it.
Six months later, 99% of my work runs through Claude Code:
▪️ Letting AI analyze the job interviews I've conducted, point out my weak spots, and build me an "interview prep" skill to nail the next ones. ▪️ Building out a keynote for Ahrefs Evolve by dictating my thoughts and pasting in links to reference material. ▪️ Saving transcripts of every call, asking AI to clarify anything that went over my head and update my personal knowledgebase. ▪️ Creating product positioning draft by analyzing a dozen (somewhat) similar products and feeding in my team's Slack messages about what we're building. ▪️ Writing a draft script for a video ad idea in ~10 minutes. ▪️ Building dozens of small apps and automations (see my earlier post). ▪️ And finally… this very post — dictated freestyle and polished by Claude, using a skill I built earlier.
I was so wrong about vibe marketing.
In my defense, six months ago AI failed to impress me no matter what I asked it to do. But the tools have caught up. Now I'm a believer.
And Claude Code isn't even built for marketers.
You should see what we're building here at Ahrefs with Agent A.
👉 ahrefs(.)com/agent-a
~90 seconds of Ahrefs Evolve Singapore in 2025.
▪️ If you were there.. —> drop a 👋 in the comments. ▪️ If you weren't.. —> that's what Evolve SG 🇸🇬 2026 is for (May 14th).
Tickets: https://t.co/abzoYasSQM
Don't watch the next highlight reel from the sidelines.
Come join us IRL! 😉


