Suggestions
Timothy Moore
Digital Services Leader | MaaS • MarTech • Digital Transformation | Ex- SFBART, Golden Gate Bridge
Timothy Moore is a digital transformation leader with an extensive background in marketing, public information, and web services management for organizations in the transportation industry. Moore holds a Bachelor of Arts in Liberal Arts in English Literature from Saint Mary's College of California. Prior to his current role, Moore served as a Website Manager and Marketing Representative II at BART and as a Marketing Specialist and Public Information Assistant at Golden Gate Bridge, Highway And Transportation District. In his current position as a Web Services Manager at BART, he is responsible for spearheading the digital transformation efforts aimed at engaging customers, incentivizing ridership, and increasing transparency.
Highlights
ICYMI: I had a super fun chat with Angela West-Brown, M. Sc PMP® about BART's MaaS program including transit incentives, paratransit, all-inclusive trip planning, worst-case scenarios, and a few of our favorite things 💙💙💙
Hosted by Chris Filippi with mentions: TransSIGHT, Hacon, Metropolitan Transportation Commission, Contra Costa Transportation Authority, John FitzGibbon, Bob Franklin, Val Menotti, Alicia Trost
#transportation #mobility #maas
In honor of BART's 50th anniversary this month, I have a story to share… It’s hard to believe now, but back in 2005 BART didn’t publish real time arrivals or service advisories. As website manager, real time information was our top customer request. So, I pitched it. I first worked with Stan Feinsod from SYSTRA on a concept study to evaluate how other agencies (mostly European) shared real time information. Then I wrote a functional spec and organized a roadshow to shop the idea, sell it, and find the funding for technical design and implementation. It wasn’t a done deal: there were security concerns around the release of real time arrivals. Some folks fretted about the added scrutiny of BART’s on-time performance. There was even disagreement over our use of the term “real time” because we weren't delivering millisecond updates.
There was also intense debate on how to describe a BART delay. I scoured years of delay data from Reliability Engineering and boiled it all down to a few, now familiar categories like, “problem on the track,” “police activity,” and “medical emergency.” We validated the language through customer research. My team built a web-based tool for the Operations Control Center (OCC) to quickly parse together and publish delay messages. Along the way, I received so much insight and support from so many people, including Roy Aguilera who was a major influencer in OCC, even then. Also, the Computer Systems Engineering team, where Frank Ruffa, PMP, Kevin Copley, Scott Rise, and Lionel D'Souza provided the train control interface, and eventually updated that OCC tool using Java (a bold choice at the time). My boss then, Aaron Weinstein, got me in the right rooms and helped me navigate the politics. Our lead developer, Robert Falconer, implemented all the web technology. Customer Service, Media and Public Affairs, Systems Safety, Operations Planning… It was a privilege to work with so many serious, dedicated people who cared enough to argue, convince, concede, and commit to delivering one of BART’s most important customer services. Now the run book is passed to a new generation that shares the same dedication and vision, including Wendy Wheeler, Herbert Diamant, Evan Brown, Angela West-Brown, M. Sc PMP®, Parvinder Kaur, Rajinder Singh and so many others. Today, real time BART information is so ubiquitous it’s taken for granted – as it should be. In my long career at BART, this feels like some of the most impactful, lasting work I’ve accomplished. Now, what’s next? Catch me at BART’s anniversary celebration, Sat., Sep. 10 at Lake Merritt Station. And bring your backlog!
