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Timothy O'Brien

Purpose Made: For Systems Change - CEO of Purpose Made: an impact services and technology group that supports organisations at the forefront of change. Certified B Corp.

Timothy O'Brien is the CEO of Purpose Made, an impact services and technology group that supports organizations at the forefront of change.34 He is considered Australia’s foremost thinker on systems finance, ESG (Environmental, Social, and Governance), purpose-driven strategy, natural capital, and impact measurement.3 He has a strong entrepreneurial background, having launched multiple businesses with purpose at their core.2

O'Brien's journey includes stepping away from the corporate world to establish Purpose Made, a strategic agency focused on integrating impact into business strategy.1 His vision involves embedding purpose into organizations to tackle social, environmental, and cultural issues through business.1 Purpose Made focuses on ESG, Impact Measurement Design, and Regenerative Finance to align with investors' expectations and long-term sustainability.1

Purpose Made includes a strategic agency focused on impact and systems finance, Rooy (an impact measurement technology platform), and The Carbon Bank (a platform to support farmer-led supply chains to inset carbon and natural capital).3 Previously, O'Brien founded Hatched, a design and strategy consultancy.2 Purpose Made has subsumed the work done with Hatched and operates as an impact strategy consultancy focused on finding solutions to challenging societal problems.2

O'Brien has extensive experience in impact strategy and measurement, ESG strategy, regenerative finance, and supply chain decarbonization.5 Regenerative Finance, an approach developed by Tim O’Brien, considers the complete system rather than just the impact of one discrete portfolio company.2 He emphasizes the importance of a systems-thinking approach to impact investing, which involves looking at the problem, exploring what needs to change, and then deciding on the best intervention and capital allocation.2

While "hatched" is mentioned in connection with Timothy O'Brien as the name of one of his previous businesses12, the provided search results do not list "hatched" as his LinkedIn username.

Highlights

Aug 20 · linkedin

Hey Dad, were animals actually real?

🚨 Alert – Wholesome Dad Post - We Need to Talk About Nature 🚨

My little boy and girl love animals, like most children.

We recently set up our kids' bedroom and bought the little boy a sheet set with beautiful animal illustrations. He still looks at them in awe, knows all their names, and is utterly in love. He loves real animals even more.

Since 1970, 69% of wildlife populations have declined as a result of human activities such as deforestation, pollution, and climate change impacting global biodiversity (source: WWF).

This has a significant natural impact on the planet, but also has the potential for serious social impact on our future generations as they potentially become 'locked out' of nature.

*The Disappearance of Nature

As parents, we surround our kids with toys and media about animals. They play with stuffed animals, watch wildlife cartoons, and read books about amazing creatures. But nature is disappearing fast. This isn't just happening far away; it's happening near us. Parks, beaches, and nature reserves where kids could explore are getting smaller.

*The Illusion of Access

While our homes are filled with toy animals and cartoons, the real animals are vanishing. Soon, kids might only know animals like elephants and tigers from toys and screens. This raises a big question: Are we preparing kids for a world where nature is just an idea, not something real?

*The Inequity of Access

Access to nature is becoming a privilege. As public spaces become private, only people with money can visit the remaining natural places, and in some cases, own them. Private parks and beaches are becoming more prevalent, especially in Europe. This creates a divide where the wealthy enjoy beautiful beaches and parks, while most people have little or no access. What is the social cost of this?

*The Social Cost of the Nature Crisis

Losing access to nature has serious social effects. Nature isn't just for fun; it's crucial for our well-being. It boosts creativity, reduces stress, and improves health. Without access, kids miss out on learning, growing, and caring for the environment.

A Call to Action

As parents, we need to do something.

For those working in business we can make change through adopting TNFD (The Taskforce on Nature-related Financial Disclosures), measuring and monitoring biodiversity in supply chains, and developing new ways of financing nature transitions.

For us parents, continuing to make smart decisions and set good examples for our children is incredibly important.

But most of all, it’s about getting out in nature. The more we get out, the more we appreciate it, and the more we will feel a responsibility to ensure it doesn't disappear or become the privilege of a few.

And finally, a picture of the ever inspiring Jane Goodall 💚

Jul 16 · linkedin

"I'm a Dad, and I've never change a nappy in all my life"

I hope I don't have to hear that line ever again.

Read all about it in the latest edition of Wholesome Dad Stories: Toxic Male Workplaces

Related Questions

What inspired Tim O'Brien to transition from corporate roles to founding Purpose Made?
How does Regenerative Finance differ from traditional impact investing?
What are the key challenges Tim O'Brien aims to address through Purpose Made?
Can you explain the role of ESG+ in Purpose Made's strategy?
How does Purpose Made integrate the work from Tim's previous companies like Hatched and Rooy?
Timothy O'Brien
Timothy O'Brien, photo 1
Timothy O'Brien, photo 2
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Location

Australia