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Tina McCormack Beaty

Chief Brand & Marketing Officer, Creator, Catalytic Experiences, Digital Media, Content Strategy, & Mom of 3

Tina Beaty is the Chief Marketing & Experience Officer at SHRM (Society for Human Resource Management), a leading professional association focused on improving workplaces globally. She is a dynamic marketing executive with a passion for transforming workplace culture and communication strategies.123

Professional Background:

  • Currently serves as Chief Marketing & Experience Officer at SHRM since June 20232
  • Previously held roles at SHRM including:
    • SVP & Acting Chief Marketing and Experience Officer (November 2022 - June 2023)
    • Vice President of Marketing Communications (March 2020 - November 2022)
    • Vice President of Communications (August 2018 - March 2020)2

Key Professional Achievements:

  • Instrumental in redefining SHRM's brand strategy
  • Launched new products like SHRM's PMQ and SHRM's Executive Network
  • Leads marketing across B2C and B2B channels
  • Responsible for brand management, content strategy, event experience, and creative services12

Professional Philosophy: Beaty is known for her audience-centric approach, believing that workplaces should be innovative, safe, and fulfilling. She uses integrated communications strategies to change global behaviors and perspectives about work.34

Personal Accomplishments:

  • Advisory board member for Miami University's journalism and communication school
  • President emeritus for Washington Women in PR
  • Previously named to PR News' Top Women in PR
  • Holds a black belt in Tae Kwon Do and describes herself as a "3x mommy-ninja"1

Her career has been dedicated to shaping workplace culture, with a mission to create environments where employers and employees can thrive together.23

Highlights

Oct 22 · shrm.org
SHRM Board of Directors & Senior Leadership
Ask a CMO: Tina Beaty, SHRM | - Landrum Talent Solutions
May 23 · missionforward.us
Civility in Action with SHRM's Tina Beaty - Mission Forward
Civility in Action with SHRM's Tina Beaty - Mission Forward
May 21 · trustory.fm
Civility in Action with SHRM's Tina Beaty - TruStory FM
Jun 27 · theorg.com
Tina Beaty - Chief Marketing & Experience Officer at SHRM | The Org
Tina Beaty - SHRM Events & Conferences | Connect with Top HR Pros

Related Questions

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Tina McCormack Beaty
Tina McCormack Beaty, photo 1
Tina McCormack Beaty, photo 2
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Location

Washington, District of Columbia, United States