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Tina McCormack Beaty

Chief Brand & Marketing Officer, Creator, Catalytic Experiences, Digital Media, Content Strategy, & Mom of 3

Tina Beaty is the Chief Marketing & Experience Officer at SHRM (Society for Human Resource Management), a leading professional association focused on improving workplaces globally. She is a dynamic marketing executive with a passion for transforming workplace culture and communication strategies.123

Professional Background:

  • Currently serves as Chief Marketing & Experience Officer at SHRM since June 20232
  • Previously held roles at SHRM including:
    • SVP & Acting Chief Marketing and Experience Officer (November 2022 - June 2023)
    • Vice President of Marketing Communications (March 2020 - November 2022)
    • Vice President of Communications (August 2018 - March 2020)2

Key Professional Achievements:

  • Instrumental in redefining SHRM's brand strategy
  • Launched new products like SHRM's PMQ and SHRM's Executive Network
  • Leads marketing across B2C and B2B channels
  • Responsible for brand management, content strategy, event experience, and creative services12

Professional Philosophy: Beaty is known for her audience-centric approach, believing that workplaces should be innovative, safe, and fulfilling. She uses integrated communications strategies to change global behaviors and perspectives about work.34

Personal Accomplishments:

  • Advisory board member for Miami University's journalism and communication school
  • President emeritus for Washington Women in PR
  • Previously named to PR News' Top Women in PR
  • Holds a black belt in Tae Kwon Do and describes herself as a "3x mommy-ninja"1

Her career has been dedicated to shaping workplace culture, with a mission to create environments where employers and employees can thrive together.23

Highlights

Aug 29 · linkedin

I&D is critical. So what does it mean to feel included at work?

In general, it means that employees have the opportunity to be heard. For me, feeling included and experiencing a sense of belonging at work means being given opportunities to take on stretch assignments and having my personal values align with those of my CEO and organization. It also means that the people on my team feel the same way.

Check out this stat from SHRM's #EmployeeExperience report: Employees who are engaged and have a positive #WorkplaceCulture are nearly SIX TIMES more likely to report high job satisfaction versus those who don't. That’s huge!

Engagement starts with access and opportunity. Managers can ensure that everyone, with their diverse perspectives and backgrounds, feels involved, heard, and respected at work.

Remember: Empathetic leaders play a key role in developing this environment.

#HR #HumanResources #InclusionAndDiversity #InclusiveWorkplace #EmployeeSatisfaction #SHRM

Aug 15 · linkedin

I can’t yet share what we were doing, but let’s just say it will change your perception. :)

What I can say is the brand team of SHRM powered through two days in a studio in Manhattan to create an amazing story we will share in January 2025!

Shout out to Lydia Kidd Kate Southall and Audrey Rodriguez

#shrm #lifeatshrm #betterworkplaces #betterworkplacesbetterworld

Related Questions

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Tina McCormack Beaty
Tina McCormack Beaty, photo 1
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Location

Washington, District of Columbia, United States