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Tina Thron
Head of Customer Experience Research bei UNIQA
Professional Background
Tina Thron is a highly accomplished professional in the field of Customer Experience (CX), bringing a wealth of expertise to the insurance industry and beyond. With a career defined by her commitment to enhancing customer relationships, Tina has successfully led transformation efforts that align products and services with clients' needs. Her journey in the customer experience domain has empowered numerous organizations to create more meaningful interactions with their customers across various channels.
Tina currently serves as the Head of Customer Experience Research at UNIQA Insurance Group AG, where she focuses on translating the company's core purpose into impactful interactions with customers. In her role, she oversees the research and insights that drive improvements in customer satisfaction, retention, and engagement. Prior to this, she served as the Head of Customer Experience, where her leadership was instrumental in aligning the company's services with customer expectations, fostering a culture of customer-centricity that permeates through every level of the organization.
Her tenure at UNIQA Insurance Group AG has been characterized by significant contributions to usability and design practices. As the Group Lead for Usability & Design, she effectively bridged the gap between user experience and design, ensuring that customer feedback significantly informs company strategies. Tina's vision has led to enhanced user interfaces and customer journeys, ultimately creating a more responsive and adaptive service environment.
Education and Achievements
Tina's educational background lays a strong foundation for her expertise in communications and customer experience. She began her academic journey at the Höhere Graphische Bundes-, Lehr- und Versuchsanstalt, where she pursued a Diplom in Communications Design, specializing in Multimedia. This program equipped her with the design principles and multimedia skills crucial for understanding customer interactions in an increasingly digital world.
Following her diploma, Tina continued her academic pursuits by studying Knowledge Management at FHWien der WKW, University of Applied Sciences for Management & Communication, earning a Master’s degree (Mag(FH)). This education further enhanced her understanding of information systems, decision-making processes, and the management strategies necessary to spearhead customer experience initiatives.
Notable Achievements
Tina's professional journey includes a series of notable roles that have shaped her expertise and established her as a thought leader in the customer experience field. Before joining UNIQA Insurance Group AG, she made substantial contributions at paysafecard.com as a Product Marketing Specialist, where she honed her marketing and customer engagement skills. Her time as a UX Designer at etruvian Technologies Ltd and a User Interface Designer at Sage GmbH allowed her to develop a keen eye for design aesthetics and user-friendly interfaces, pivotal in crafting optimal online experiences.
Additionally, Tina has experience as a UX Consultant at USECON - Experience Design & Consulting, where her consultative approach helped businesses cultivate better user experiences based on qualitative and quantitative data. Early in her career, she served as the Team Lead for Ad Production at DER STANDARD, where she synchronized creative processes and production with client demands, further emphasizing her strengths in communication and leadership.
With her diverse career history and comprehensive educational background, Tina Thron exemplifies a professional dedicated to elevating customer experience standards, propelling organizations towards customer-centric transformation. Her strategic insights and design-thinking approach continue to impact the industries she works in, ensuring customers experience value in every interaction.
